Aurora, ON and Charlottetown, PE (PRWEB) February 16, 2010
Boston Pizza has announced that they have chosen ScreenScape’s Venue Network to provide improved communication with their customers. ScreenScape.net allows Boston Pizza to create a custom branded screen display and manage 100% of the content on the display.
Connell Addison, Owner of Boston Pizza Aurora commented “We installed screen displays in the restaurant to promote our weekly specials, such as Fishbowl Fridays and upcoming events. The response has been great. We’ve seen an increased volume of customers at events that we’ve promoted on the screens. Even with limited design skills we are able to easily create nice looking content, add YouTube videos to our display and so on. It doesn’t take much to keep it up to date and the results of the promotions show increased revenues.”
Boston Pizza Aurora has a ScreenScape basic account at http://screenscape.net that grants full membership in the online community. This creates access to a host of shared content and a directory of fellow ScreenScape members representing potential cross-marketing with other venues.
“We’d like to share our story with other Boston Pizza franchise owners. There’s amazing potential for marketing and cross promotion within the Boston Pizza chain. By simply uploading our logo, the screen helps to enforce our branding as well. For $9.99 a month I’m able to create my own TV channel, and produce all of the content. Now that’s powerful marketing.” Addison continued.
Kevin Dwyer, President and CEO of ScreenScape said, “We are thrilled to add Boston Pizza Aurora to our growing base of customers. As a venue with a strong commitment and orientation to the local community they are perfect for ScreenScape's Venue Networking platform. Their ability to completely control the content on the display screens in their restaurant is a strong testimonial on how easy ScreenScape is to deploy and manage. We look forward to working with Connell and his staff on maximizing the full potential of the ScreenScape platform at Boston Pizza and across the Aurora community.”
About Boston Pizza Aurora
Boston Pizza is now Canada’s No. 1 casual dining brand with more than 325 restaurants from coast to coast. The company has conquered the small town and suburban Canada landscape, and is now embarking upon its next phase of expansion - targeting prime urban locations across Canada. Boston Pizza is actively looking to open new locations in non-traditional sites such as hotels, sports arenas and strip malls.
About ScreenScape Networks
ScreenScape is an Internet Service and Community that offers a smarter, simpler and more cost-effective way to use screen displays in your venue. Members of ScreenScape form a community of venues interconnecting to establish a shared resource and a marketplace for exchanging content.
ScreenScape Networks Inc.
screenscape (at) screenscape (dot) net
P.O. Box 291, 133 Queen Street, 3rd Floor, Charlottetown, PE C1A 7K4 Canada