LocaModa Launches Digital Out of Home App Store

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One-Stop Shop for Interactive Place-Based Media Features Apps from Foursquare and Eventful

Foursquare and Wiffiti App as displayed at Toscanini's Ice Cream in Cambridge, MA

Giving consumers in-venue interactive, social media is fulfilling a rapidly growing demand. The LocaModa App Store leverages that demand and enables simple plug and play solutions that generate revenue. Brands looking to build, connect, and extend their digital media strategies can now easily engage these audiences across all screens: web, mobile, TV and DOOH.

LocaModa, Inc. today announced the launch of its Digital Out of Home (DOOH) app store. The LocaModa App Store is the first of its kind to offer place-based networks a one-stop shop for social media applications, specifically designed for venues ranging from cafes, bars, quick serve restaurants, public spaces, cinemas, and convention centers.

The key features of the LocaModa App Store are:

  •     Free applications with revenue-generating ad units.
  •     Paid applications with Software as a Service (SaaS) model.
  •     In-application ad serving and network aggregation.
  •     Third party applications and content distribution.

Leading local events and entertainment site Eventful and popular location-based social networking site Foursquare are already available in the store.

All applications take advantage of LocaModa’s place-based social media platform to enable:

  •     Network interactivity and measurement features for user profile, venue, group, area code, city, network and global metrics.
  •     Cross channel connectivity to social networks and brand websites.
  •     Mobile interactivity and connectivity to social sites (e.g. Twitter, Flickr) to create real-time, location-aware streams of user generated content.
  •     Real-time content monitoring tools including filtering, moderation, and curation services.
  •     Customizable frameworks for rapid development of network or venue branding/designs.

LocaModa’s CEO Stephen Randall said, “Audiences today are extremely connected via mobile phones, web and social networks. We’ve designed the LocaModa App Store to make it easier for place-based networks to engage that connected audience, become measurable and attract interactive media dollars.”

The LocaModa App Store is made available to any place-based network or venue owner looking to leverage interactive revenue generating content and extend their reach via LocaModa’s existing network partners and the 15,000+ social locations they represent.

Jordan Glazier, CEO Eventful, commented, “We are pleased to work with Locamoda and support the launch of their App Store, which is a compelling offering, especially for venues such as bars, cafes and restaurants, where audiences are receptive to social media.”

Stephen King, SVP Sales, LocaModa added, “Giving consumers in-venue interactive, social media is fulfilling a rapidly growing demand. The LocaModa App Store leverages that demand and enables simple plug and play solutions that generate revenue. Brands looking to build, connect, and extend their digital media strategies can now easily engage these audiences across all screens: web, mobile, TV and DOOH.”

The first available applications on the LocaModa App Store include:

  •     Twitter to Screen
  •     Text to Screen
  •     Flickr to Screen
  •     Photo to Screen
  •     Wiffiti
  •     Polls
  •     Social Polls
  •     Foursquare
  •     BeHere
  •     Jumbli
  •     SocialBoard
  •     Posters
  •     ChalkBoard
  •     Zap
  •     Moderation

LocaModa will be demonstrating the LocaModa App Store and place-based applications, including the Eventful application, at this year’s Digital Signage Expo, held at the Las Vegas Convention Center on February 24-25, 2010. More information will be available during Sessions 28 and 40, entitled 'Integrating Multi-Channel Strategies: A Roadmap for Digital Cross-Platform Success.'

About LocaModa
LocaModa turns screens that people normally ignore into screens they can't resist. By connecting digital networks with social media and mobile messaging, we enable over 100,000,000 people in thousands of venues, high-traffic public spaces, at events and on websites to interact with their environments - and brands - in ways never before possible. Our cross-channel platform combines the reach of television with the interactivity and measurability of the Web. LocaModa is a privately held company headquartered in Cambridge, MA.

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Jayne Karolow
LocaModa
617-864-9600 ext. 101
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