“The blog really helps promote our business, and we really like the ability to use it from an advocacy standpoint,” said Klinkenberg.
Kansas City, MO (PRWEB) February 14, 2010
Jennings Social Media Marketing released a new video case study, featuring their work with 180° Urban Design’s online community: http://www.NewUrbanismBlog.com. The video provides insights into how social media marketing can transform individuals working within sustainable design and green architecture into industry influencers.
Watch the video at http://www.youtube.com/watch?v=gFkFPDl84yM
Kevin Klinkenberg, principal of 180° Urban Design, said that his blog is much more than a means to get the word out concerning the virtues of walkable communities. “We’ve always seen the blog as a great tool for us to explore ways to reach out and talk to the larger community who are interested in urban design,” Klinkenberg said.
NewUrbanismBlog.com provides Klinkenberg the opportunity to do short pieces that are very topic-oriented, allowing those within the urban design community industry to voice a response. “As somebody who reads a lot of other blogs, the ones that really keep me coming back are the ones that really have something to say, whether it’s sort-of an advocacy standpoint or educational, that’s a better way to connect with the online community. It really helps promote our business, and we really like the ability to use it from an advocacy standpoint,” said Klinkenberg.
Valerie Jennings, CEO of Jennings Social Media Marketing, started working with 180° Urban Design about a year ago. Due to the types of posts that Klinkenberg was contributing to the site, Jennings discovered early on they could transform this blog into an online community. “In many aspects the blog has not only been positioned as an online community, but it’s also a resource for businesses particularly focused on walkable communities and sustainable design,” Jennings said. “Now, we have a launch pad to position the company, Kevin and his business partner in ways that position them as ‘thought-leaders’ in this industry.”
180° Urban Design is recognized for designing successful and sustainable mixed-use projects, whether in Greenfield or redevelopment locations. The company's work focuses exclusively on projects of this type, including master planning, building design and writing form based zoning codes and design guidelines. http://newurbanismblog.com/
Jennings Social Media Marketing is a full service company that utilizes the art of online storytelling with the science of measuring quantifiable results. Jennings provides comprehensive social media marketing strategies from Web design and development to viral videos.
http://www.jenningssocialmedia.com/ or Twitter @valeriejennings
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