Ray Franscioni Wines Deploys Vines Online Solution For Valentine's Passport Event

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Content management platform gives winemaker control of web-based sales, wine club; delivers top search-engine rankings

Just in time for the February 13 Monterey River Road Wine Trail “Valentine’s Passport” tasting event, Ray Franscioni Wines has implemented an enhanced way to promote sales to their visitors. The Franscioni family, who have been farming in the area for three generations, recently selected the Vines Online Solution content management platform, which gives winemakers and wine club owners easy, convenient control of their websites.

With the launch of their new site, the Franscioni family anticipates increased sales well beyond the few local retail stores that currently carry their Puma Road, Pedregal and Lilia labels. “We appreciate the fact that Vines Online Solution makes it simple for people who visit our tasting room to order any wines they like, anytime they happen to be online,” said Teresa Franscioni, sales and marketing director. “Since we only sell locally and don’t sell through a distributor, people who did not live in the area had to come to our winery to make a purchase. Now anyone can buy through our website.”

Vines Online Solution Levels the Playing Field for Small Wineries

Vines Online Solution is a custom software suite that empowers wineries to manage their web content with just a few clicks. The software includes several modules that simplify the process of setting up and managing web-based services, such as online sales and club management. Additionally, Vines OS has been designed for search engine optimization, helping wineries gain maximum exposure for keyword searches.

Vines OS enables anyone – even those who lack web development skills – to manage and update their web content quickly and easily. Most importantly, Vines Online Solution increases the search visibility of a website, so that it receives the highest-possible ranking by Google.

”We’re leveling the playing field for boutique wineries,” said Jules Robbins, Web Search + Design President. “With our platform the smaller wineries can compete for the same online spend by consumers as the larger wineries. Vines Online Solution is an affordable, easy-to-use online service that gives the little guys as much online power and flex as the big guys. We’re very pleased to be chosen by Ray Franscioni to help market Puma Road outside of the immediate Monterey area. “

At present Ray Franscioni Wines is leveraging Vines Online Solution to sell its Puma Road varietals, which include Pinot Gris, Chardonnay, and Pinot Noir. “We think this is the perfect fit for us,” Franscioni said. “We don’t like to pressure people who visit our tasting room to buy our products. With Vines Online, we’ve given everyone easy access to our wines and they can make the purchasing decision when it’s convenient for them.”

Ray Franscioni Wines’ website is located at http://www.franscioniwines.com.

ABOUT VINES ONLINE SOLUTION/ WEB SEARCH + DESIGN, LLC

Vines Online Solution was developed by Web Search + Design, LLC (http://www.websearchdesign.com) based on their comprehensive understanding of the unique requirements of wineries to market and sell online, manage members and events, and support the needs of the trade and press. Based in San Jose, CA, Web Search + Design is an Internet design and marketing firm specializing in winery websites.

For more information about Vines Online Solution, contact Web Search + Design (800) 680-1445, or visit http://www.vinesos.com/

Contact:
Jules Robbins
(408) 705-4111 | (800) 680-1445
Web Search + Design, LLC

ABOUT RAY FRANSCIONI WINES

Ray Franscioni is third generation Monterey County. Ray and family have gained a reputation for providing the finest grapes to some of the industry’s best known producers. Vintners like Kendall-Jackson, Mer Soleil, Morgan, Cru, and Joullian purchase fruit for their best vintages from the various Franscioni estates. It is only recently, though, that wine lovers could collect wines from the Franscioni vineyards under the family’s own labels. Teaming with award-winning winemaker Joel Burnstein, Ray Franscioni and family have introduced their limited Puma Road, Pedregal, and Lilia releases.

Contact:
Teresa Franscioni
(831) 455-1096
Ray Franscioni Wines

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Teresa Franscioni
Ray Franscioni Wines
831-455-1096 ext. 12
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Jules Robbins
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