Santa Clara, CA (PRWEB) February 16, 2010
Varazo, Inc. is pleased to announce that its PPC management software ClickSweeper will now support PPC advertising for Microsoft AdCenter in addition to Google AdWords and Yahoo Overture. The growing popularity of Microsoft AdCenter among advertisers has increased demand for PPC management software that automates daily bid updates and detects trends across all three platforms.
By supporting MSN, ClickSweeper now provides single-interface management of multiple pay per click campaigns across Google, Yahoo, and MSN. Features available for Microsoft AdCenter include four automated bidding strategies (rank based, budget based, keyword ROI based, and conversion based), as well as automated site-targeted bidding on the content network, scheduled reports, and side by side comparisons with Google and Yahoo PPC campaigns.
Developed by Varazo in 2004, ClickSweeper is profit-driven pay per click management software for agencies and internet marketers. With its full monitoring, automated strategic bidding, ad copy testing, and editing functions, ClickSweeper is a powerful PPC tool that cuts the time and costs associated with running pay per click advertising.