Brand Awareness: New Tool Expands Possibilities

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New Twitter app allows to maximize the power of social networking by branding tweets. Get noticed and remembered with the latest smart technology.

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Virtually anyone using the Internet these days is involved in some social networking. Over and above having a website or blog in the current online marketing world, developing a presence in the social networking world is more critical than ever. People are becoming less likely to use the traditional search engines and more likely to discover the latest and greatest through social networking sites. Decent sites are a dime a dozen, and good sites come and go every day. In order to stick around and make progress, sites need to be noticed.

Enter Market Me Tweet is a Twitter marketing tool that was created by Tammy Kahn Fennell and Alan Hamlyn. After working on several projects together, Fennell and Hamlyn were frustrated that the full potential and power of Twitter was not being properly harnessed, and they had a clear vision of how businesses could benefit from better Twitter marketing tools. Twitter for business use is one of the new frontiers on the Internet, and Market Me Tweet is one of the best building blocks available. This new and powerful application allows users to combine marketing and management, and develop a brand. Market Me Tweet is considered to be an “ethical marketing” tool, and runs within the ever-emerging rules and regulations of Twitter. Twitter applications have previously provided marketing and management functions, but before now there were none that provided branding or the wide range of smart features intended to streamline and maximize social networking.

First introduced in a free app version called Tweetbrand, this branding tool had over 20,000 results on Google after its first three weeks of availability. Of all the Twitter applications currently available, Tweetbrand has been performing extremely well. After the huge success of this initial branding tool, Market Me Tweet, the full-function version was released February 9, 2010. According to Fennell and Hamlyn, this newest version, Market Me Tweet, is perfect for those users looking to brand themselves on Twitter in a way no other tool lets you. Additionally, Fennell states, “With our "smart follow" and "reply campaigns" Market Me Tweet reaches out to other people in your niche, brings you the results, and makes starting a conversation with people a breeze. It's like management for your marketing”. Reply campaigns allow users to designate keywords that trigger preset responses; users no longer even have to be actively following tweets to engage followers in conversations. The smart follow feature sorts through followers, keeping only the relevant and useful ones active, rather than clouding your Twitter page with hundreds of nonparticipating or irrelevant followers.

After getting a taste of what branding can do for social networking, users of Tweetbrand coming in droves to buy the release of Market Me Tweet. While Tweetbrand was merely a free prequel to Market Me Tweet, the one-time fee of $39.99 scores users the unlimited ability to employ many different useful functions, from scheduling their tweets around the clock, to “smart following” that only keeps the users who are enriching an account, to managing groups and users of a site. Market Me Tweet users can have unlimited accounts, unlimited use of the features, and unlimited branding. Market Me Tweet uses only the highest security levels, never storing Twitter usernames or passwords, so customers can be assured of the their online privacy when using this Twitter marketing tool.

Fennell and Hamlyn are encouraging online business owners to “stop giving away valuable real estate on Twitter” and use Market Me Tweet as a tool to brand and target their tweets. Instead of having tweets labeled with the app that is used to publish the tweet, every tweet will be labeled with the user’s website. Says Fennell, “To grow a following on twitter without some help and organization will take years, or a site with a tremendous amount of traffic. Market Me Tweet helps drive this traffic in a very subtle way, with phenomenal results.”

For more information and to change the way your Twitter game is played, visit


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Tammy Kahn Fennell

Anissa Wardell
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