Dunn&Co. Wins Best of Show at 2010 ADDY® Awards

Share Article

Tampa agency's "Piece by Piece" campaign for the ALS Association Florida Chapter takes home highest award in annual competition honoring excellence in advertising

Dunn&Co. received the single highest honor at the AAF Tampa Bay (American Advertising Federation of Tampa Bay) 2010 ADDY® Awards for its "Piece by Piece" campaign developed for the ALS Association Florida Chapter. At the ADDY Awards Gala on February 11, Dunn&Co. won a total of 25 ADDYs, including the coveted Best of Show award, a Best of Bay award, seven gold and 16 silver ADDYs.

Dunn&Co.'s Best of Show award and Best of Bay award in the Public Service category both recognized the agency's work on behalf of the ALS Association Florida Chapter. The Piece by Piece ambient campaign uses a combination of mannequin torsos and limbs to create a traveling memorial, metaphorically portraying the destructive effects of ALS, often referred to as "Lou Gehrig's Disease." Dunn&Co. donated $225,000 worth of creative services to develop and launch the Piece by Piece campaign, which has become the most successful ALS awareness effort to date in the state of Florida.

Dunn&Co.'s seven gold and 16 silver ADDYs also included work on behalf of clients Baxter Healthcare, GE Healthcare, Yuengling Beer, Molly Maid, and the island of Bonaire.

"We push ourselves to produce the best creative possible, not only because it's what our clients demand, but because we're our own harshest critics," said Dunn&Co. President Troy Dunn. "Having the ADDY judges recognize so many different pieces from so many of our clients is a wonderful 'tip of the hat' to our creative department for their ability to produce consistently exemplary work."

The AAF ADDY Awards are the nation's largest advertising competition, with more than 60,000 entries annually. The ADDY Awards is the only creative awards program administered by the advertising industry for the industry. The AAF Tampa Bay serves advertising professionals from the Tampa Bay community, including Hillsborough, Pinellas, Pasco, Citrus and Hernando Counties.

About Dunn&Co.
Dunn&Co. (http://www.dunn-co.com) is a full-service advertising and marketing communications firm housed in a century-old former cigar factory near Tampa's historic Ybor City. For the past two years, Dunn&Co. has been selected one of the "Best Places to Work" in Tampa Bay by the Tampa Bay Business Journal. Dunn&Co. provides award-winning creative solutions for clients worldwide, including GE Healthcare, Baxter Healthcare, First Watch Restaurants, The Melting Pot Restaurants, Zubrowka vodka, Yuengling beer, Sempermed USA and the island of Bonaire. Dunn&Co. also provides pro-bono services to the ALS Association Florida Chapter to help fight Lou Gehrig's Disease.

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Megan Shames
Dunn&Co.
813-790-3550
Email >
Visit website