CustomerCentric Selling® Unveils a New Salesforce® Application for Increased Results and Sales Efficiency

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CustomerCentric Selling® and PipelineMetrics Present an Integrated Application to Support CustomerCentric Selling® Adoption for Optimal Results

This application will provide even greater, more solid results for our customers who wish to fully leverage the methodology in their organizations, thus giving them significant ROI.

CustomerCentric Selling®, a proven methodology for predictably improving revenue growth and sales performance, today announced a new salesforce.com AppExchange application named appropriately, CustomerCentric Selling® for Salesforce. Developed in partnership with PipelineMetrics and built using the Force.com platform, this new integrated application supports and reinforces the CustomerCentric Selling® sales process implementation for optimal adoption and increased results.

This integrated offering is designed to help CustomerCentric Selling® customers who use salesforce.com to more efficiently deploy the messaging and defined process to their sales teams as a ‘native’ application within Salesforce. This application sits as part of each opportunity record, giving the sales rep the ability to invoke a targeted conversation list or sphere of influence, title-based call scripts, success stories, solution development prompters (SDPs), among other additional tools available in the CustomerCentric Selling® sales process arsenal. Salespeople can now use these integrated tools to document opportunity-specific information such as roles of key players, shared goals, current situation and capabilities needed to achieve those goals. Additionally, sales reps can also create champion and key player letters, as well as sales order entries (SOE), all of which makes their jobs easier and more effective in managing and reporting their opportunities.

Abhijit Shome, Founder of PipelineMetrics, states, “For sales teams everywhere, the integration of this application with their current Salesforce platform facilitates a common language throughout the organization and enforces increased adoption of the CustomerCentric Selling® sales process, resulting in higher success rates which translates into significantly higher revenue generation.”

For sales management, the benefit of having this integrated application provides detailed insight into tracking the progress of each of their salespeople and includes a complete view of each opportunity without having to seek out SDPs in shared folders or sifting through champion letters in emails. This increased visibility helps sales management realize gaps in each opportunity from a process usage perspective, which supports higher forecast accuracy and revenue achievement. Even for marketing teams, the simplicity of the platform from which to build and deploy messaging to the entire sales team is an infinite asset in eliminating the need for PowerPoint, endless Word documents, shared folders and archived intranets, ultimately allowing marketing to be better aligned with sales.

Gary Walker, Co-founder of CustomerCentric Selling®, states, “CustomerCentric Selling® for Salesforce presents the perfect fit in filling the technology need of our clientele around the globe who seek to support the implementation of their defined process into every aspect of their sales culture. This application will provide even greater, more solid results for our customers who wish to fully leverage the methodology in their organizations, thus giving them significant ROI.”

For more information about the new CustomerCentric Selling® for Salesforce application, please see salesforce.com’s AppExchange listing here: https://sites.secure.force.com/appexchange/listingDetail?listingId=a0N30000001g1tsEAA

About the Force.com Platform and AppExchange
Force.com is the only proven enterprise platform for building and running business applications in the cloud. The Force.com platform powers the Salesforce CRM applications, more than 800 ISV partner applications like those from CODA and Fujitsu, and more than 85,000 custom applications used by salesforce.com’s 51,800 customers such as Japan Post, Kaiser Permanente, KONE and Sprint Nextel.

Force.com is the fastest platform for building and deploying complex business applications. Unlike a stack of disparate client/server hardware and software products, Force.com unifies the development and deployment model from the database to the device, allowing developers to easily assemble applications with clicks, components and code, and then instantly deploy them on salesforce.com’s trusted global infrastructure. Customers and partners are using Force.com to build all kinds of business applications from supply chain management to compliance tracking, brand management, accounts receivable, claims processing applications and much more.

Applications built on the Force.com platform can be easily distributed to the entire cloud computing community through the Force.com AppExchange marketplace at http://www.salesforce.com/appexchange/.

About CustomerCentric Selling®
CustomerCentric Selling® (CCS) is a proven methodology for predictably improving revenue growth and sales performance. Founded in 2002, CCS helps clients worldwide to implement repeatable, auditable and scalable sales processes that, when combined with Sales Ready Messaging®, guides marketing and sales to have meaningful conversations with customers and prospects. This results in winning high-value deals, retaining and growing client relationships and improving the predictability and accuracy of sales forecasts.

Major global organizations such as Microsoft, Hewlett Packard, Business Objects, Rockwell Automation, EMC and Raytheon have deployed CCS worldwide. CustomerCentric Selling® was named Top Sales Training Methodology Company for 2009 by Training Industry and made Selling Power’s Top 10 Sales Process Companies list in the Sales 2.0 section of their June 2009 issue. For additional information, visit http://www.customercentric.com, or contact Jill Clark at jclark(at)customercentric(dot)com.

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Jill Clark
CustomerCentric Selling
+1.800.993.1228 ext. 706
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