With VOILÀ we anticipate lowering our distribution costs and increasing our ADR via the ability to reach the program’s existing member database, which will also help us grow occupancy.
Newport Beach, CA (PRWEB) February 16, 2010
VOILÀ Hotel Rewards, the world’s first, hotel loyalty program created for independent hotel groups, announced today that members can now earn and redeem their points at yet another legendary five-star hotel – The Dragon in Hangzhou, China. The partnership marks VOILÀ’s first hotel offering in China and provides new reward opportunities for The Dragon’s most frequent guests.
In the 13th century, Hangzhou was described as “the City of Heaven, the most beautiful and magnificent in the world.” The Dragon, situated in the heart of Hangzhou’s central business district, has welcomed guests to the popular, picturesque region for over 20 years. Many of China’s most revered cultural landmarks including ancient temples, sculptured gardens and charming pagodas surround the hotel. With nearly 600 elegantly appointed rooms, renowned conference facilities and four spectacular dining options in addition to a wine cellar and tasting room, The Dragon has earned a well-deserved reputation for luxurious accommodations and refined, unparalleled service.
“We are thrilled to partner with VOILÀ and join its worldwide network of four- and five-star hotels and hotel chains,” said Alfred Wong, The Dragon’s director of sales and marketing. “The VOILÀ Hotel Rewards program is known throughout the hospitality industry for its quick time to market and impressive geographic reach. VOILÀ’s complimentary marketing campaign management will ensure our guests receive tailored communications with the right offer at the right time to give them additional reasons to return to our hotel. Most of all, with VOILÀ we anticipate lowering our distribution costs and increasing our ADR via the ability to reach the program’s existing member database, which will also help us grow occupancy.”
“As Hangzhou’s only platinum five-star hotel, The Dragon is a perfect compliment to our list of nearly 250 luxury hotels worldwide and demonstrates our commitment to partner with the best up-market hotels in China,” said Gabi Kool, senior vice president and managing director of VOILÀ Hotel Rewards. “Hangzhou is a very important business and leisure destination in China and together with The Dragon Hotel we have secured an impressive hotel for our VOILÀ members worldwide.”
About The Dragon Hotel
Hangzhou Dragon Hotel is located at a business, financial, and cultural center. The Dragon is also the first intelligent hotel to offer a full range of accessible high technology to its guests. The entire area of the hotel totals over 110,000 square meters, and surrounds guests with a warm, luxurious, and comfortable environment. A unique courtyard design, styled after Hangzhou's South Chang-Jiang River, provides a perfect place for guests to relax and indulge their creative sides. The Dragon is near the International Convention Center, the International company Management Office, the Municipal General Office, and is just a walk away from the prosperous downtown area. With such an exceptional geographic location within the city of Hangzhou, the Dragon is the best choice for both busy business professionals, and leisure travelers alike.
For more information, please visit http://www.dragon-hotel.com.
About VOILÀ Hotel Rewards
VOILÀ is the world's first points-based hotel loyalty program that unites a network of over 230 four- and five-star independent hotels and luxury brands. The program first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process. Unlike the mega-brand loyalty programs offered by Hilton and Starwood, the VOILÀ program does not have a fixed reward redemption table that is subject to periodic increases. Instead, for reward stays VOILÀ members may redeem their points for the equivalent of the daily room rate. The VOILÀ Hotel Rewards program is currently offered in 24 countries and reaches approximately 2 million partner hotel guests annually. VOILÀ's co-branded, fully customized guest loyalty programs support travelers who frequent hotel groups such as Husa Hotels, Coral Hotels & Resorts, Hoteles Lucerna, Continental Hotels Group, and Great Hotels Organisation. With the recent addition of Swiss-Belhotel International and Kayumanis Hotels, VOILÀ's network continues to expand into some of the world's most desirable travel markets.
For additional information, visit the company's website at http://www.voilahotels.com or contact Peter Gorla, vice president of marketing at +1 (949) 260-9538.