Maintaining the highest level of security is absolutely critical for small business owners who conduct even a small portion of business online.
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Lexington, KY (PRWEB) February 16, 2010
The small business owner is quickly becoming the ideal target for fraud. "Online transaction fraud is one of the fastest-growing criminal fraud segments, leaving your online store at significant risk without the proper integrated protection," explains Masin. "Criminals use your online store to gain information about credit card numbers, checking the validity of numbers that can then be used to purchase goods illegally, resulting in costly chargebacks for online merchants who often do not even realize they are fraud victims until much later."
In an effort to help online merchants protect themselves from expensive chargebacks, fraudulent affiliate fees, and uncollectible accounts payable, Masin has partnered with Kount, a fraud detection and prevention company specializing in dynamic fraud detection. "My relationship with Kount gives me access to some of the most powerful identity and fraud detection tools available—tools that can be integrated with new or existing ShopSite stores," explains Masin.
As a Certified ShopSite Designer, Masin can integrate Kount’s powerful detection software into ShopSite stores to protect online merchants against anonymizing software, botnets, and stolen credit card proliferation. "The cost of integrating these powerful safeguards is minimal compared to the cost of being the victim of this highly targeted online fraud," explains Masin. Because these criminals use location disguising techniques and create a network of computer hacks to hide their IP address, online merchants have often already shipped large volumes of unrecoverable merchandise before the fraud is discovered. Often, the online merchant will be paid with a stolen credit card, resulting in costly chargeback fees once the fraud is discovered.
"Maintaining the highest level of security is absolutely critical for small business owners who conduct even a small portion of business online," says Masin. "If you want your customers to have confidence in your ability to minimize risk, integrating fraud detection software is a crucial step." atStuff integrates services from Kount that include Dynamic Fraud Detection SaaS (Software as a Service), Device Fingerprinting, and an IP Proxy Piercing platform.