Plan B® Inks Deal to Develop TV Commercial Concept for Paper-Mate Pen

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Chicago ad agency Plan B announces the development of a 15-second TV commercial for the FlexGrip® Elite pen by Paper Mate®.

Plan B® The Agency Alternative announced it is developing a 15-second TV commercial concept for Paper Mate® pens in Europe, featuring the FlexGrip® Elite pen.

The 15-second TV spot concept was developed for Newell Rubbermaid, manufacturer of Paper Mate pens, as a part of the company’s worldwide re-branding efforts. The company plans to air in both French and Italian markets. Plan B is currently working on additional marketing projects in Europe for the youth focused Paper Mate Fountain Pen as well as for other Paper Mate products here in the U.S.

Clay Cooper, Partner/Director of Client Services at Plan B, explained, “The Paper Mate brand team was looking for ideas that would extend and reinforce their current marketing position for the FlexGrip Elite in Europe. We’ve developed a fun, memorable message with an original techno-style music track that targets 18-25 year olds looking for a cool yet more comfortable writing experience.”

Plan B, Inc. is a next-generation marketing firm servicing both the consumer and business-to-business markets. Plan B’s unique operating model is built around a “Tradition and Technology in Balance” operating model, designed to deliver truly integrated strategy and creative, across both traditional and technology-driven media and marketing programs.

In addition to Newell Rubbermaid, Plan B’s client list includes SIRVA, the parent company of Allied and North American Van Lines, Wilson Tennis, and Volvo.

As one of the world's best-known and most appreciated brands, Paper Mate stands for products that allow everyone to express themselves using innovative, easy-to-use and comfortable writing instruments, from pens and pencils to highlighters.

Paper Mate is a brand of Newell Rubbermaid, a worldwide leader in the manufacturing and marketing of writing instruments, art supplies, technology and office products, with brands such as Parker®, Waterman®, Sharpie®, Liquid Paper, DYMO® and Rolodex®.


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