PR Agencies Flexibility is Key to Digital Success

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The adaptability of PR companies is a key contributor to their success in acquiring digital capabilities according to PR, social media and SEO agency Punch Communications.

It is our flexibility and determination as an agency that has enabled Punch to successfully implement what we have learnt over the past couple of years for ourselves, and then move onto provide what has become a very important service in the PR industry to our clients.

The adaptability of PR companies is a key contributor to their success in acquiring digital capabilities according to PR, social media and SEO agency Punch Communications.

With the vast majority of consumers now online, the focus of the public relations industry has consequently followed this trend, and the technology that has grown in parallel with this has forced agencies to be reflexive when it comes to adapting to new PR environments. Social networks now possess the quality of being highly popular means of communication, and the influencing of users on such networks has become a key part of the PR game.

The development of search engines, particularly the likes of Google, Yahoo and Bing, have also drawn in activity from PR consultancies, with search engine optimisation and marketing becoming a highly effective way of drawing consumers to websites. As such, the PR industry has begun to take on these techniques, with the more adaptive agencies such as Punch now offering such services to its clients.

Pete Goold, Managing Director of PR company Punch Communications, said: "Punch's adoption of social media and search marketing capabilities has been an important component in our growth as a company, and an instrumental factor in our ability to prosper despite the recession.

"It is our flexibility and determination as an agency that has enabled Punch to successfully implement what we have learnt over the past couple of years for ourselves, and then move onto provide what has become a very important service in the PR industry to our clients."

Punch Communications, founded in Brighton in 2003 under Pete and Emma Goold, has flourished due to its success in digital PR, now offering some form of online service to each of its current clients, be that search marketing or social media.

As such, Punch has continued to expand, and is currently searching for established PR talent to add to its team of consultants. Any interested parties are invited to get in touch with HR manager Erica Parsons via email, at Erica (at) punchcomms (dot) com.

For more information, please call 01858 411 600, or visit punchcomms.com.

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