TalkAhead Announces Groundbreaking White Paper "Starting Conversations between Consumers and Marketers"

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White paper explores the need for additional social marketing venues, benefits of sponsored comments and use cases for wide array of marketers.

TalkAhead, Inc., an emerging leader in online paid content and advertising solutions for marketers, public relations professionals, media planners / buyers and brand managers, today announced the launch of a groundbreaking white paper on the market conditions that are driving the need for Sponsored Comments.

The white paper, titled "Starting Conversations between Consumers and Marketers" follows the company's January 25, 2010 announcement of its Sponsored Comments platform. Sponsored Comments are paid messages that respond directly to an article or blog post. The platform was designed to help marketers, public relations professionals and brand managers respond to stories or issues affecting their company, product or industry, offer commentary, dispel misconceptions, generate leads and start conversations with consumers.

Because Sponsored Comment is the first message readers see the moment they've finished reading an article or blog post, marketers can target readers while their interest is piqued. Advertisers who participated in the TalkAhead beta reported a click-through rate of 0.5% and above.

"This paper explores the market overview, describes Sponsored Comments in great detail, and identifies key Sponsored Comments use-case scenarios for marketers. We highly recommend all marketers read the paper, because it describes how to launch social marketing initiatives quickly and easily," explained Philippe Lang, President and Co-founder of TalkAhead.

The white paper is available to all marketers free of charge on the TalkAhead website:

About TalkAhead
TalkAhead is a new, patent-pending advertising channel that lets online publishers monetize areas of the websites or blogs that have never earned revenue before. With TalkAhead, online publishers can offer advertisers the opportunity to post Sponsored Comments - short messages that are displayed prominently in their Readers Comments sections -- thereby enabling them to participate in the dialogs readers are having on the Web. TalkAhead's turnkey platform streamlines the process for both publishers and advertisers, making the Sponsored Comments channel highly profitable for publishers, and very timely and relevant for advertisers.


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Christopher Faust
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