SMX Toronto Advisor & Barbara ‘WebMama’ Coll: Search & Web Marketing Conferences Recovering Despite Sour Economy

Share Article

Search engine marketing pioneer and advisor to SMX Toronto, Barbara ‘WebMama’ Coll, says that although we’re still in ‘early days,’ recent and upcoming conference numbers are indicating an optimistic year ahead for businesses and speakers alike.

Search engine marketing pioneer and advisor to SMX Toronto, Barbara ‘WebMama’ Coll, says that although we’re still in ‘early days,’ recent and upcoming conference numbers are indicating an optimistic year ahead for businesses and speakers alike.

While 2008 and 2009 showed a decline in conference attendance due to corporate budget cuts, rapidly rising travel expenses and national economic issues, (Ref http://www.vscommunications.com/vsreview/ContentDownloads/VSR_SR1.pdf) Coll points to new research (Feb 2010), from the voice of the exhibition industry, Tradeshow Week, noting that “recent tradeshows are trumpeting major upswings in exhibitors, attendees and sponsors.” (Ref http://www.tradeshowweek.com/article/CA6716875.html?industryid=47377)

“It makes sense,” says Coll. “As companies struggle to squeeze value out of every dollar, industry conferences provide an easy and cost effective route for businesses to advance their skills, increase their visibility and learn ‘trade secrets’ from the best in the industry.”

An active participant in the search engine world since 1996, Coll, who is set to speak at four conferences in the coming months, sees these events as opportunities that provide a good return on investment for companies. “Networking is critical. You can often learn so much more from talking with peers and speakers than from the sessions themselves,” she says. “Get in there, introduce yourself and ask questions. Ask for resources, ask for solutions to specific problems you are facing,” Coll urges, “you’ll find most of us are happy to share information, and likely, we’ve come across your issue before – you may just get that quick answer you’re looking for.”

While many companies are struggling with fewer employees due to cutbacks during our economic crisis, conferences provide a low-cost, high-return option. “Now is the time to train employees up,” says Coll. “Don’t forget, these events are akin to miniature incubators, don’t hesitate to ‘borrow’ ideas.”

Coll’s upcoming presentations:

  • February 24, 2010: "User Generated Content: A Cool Way to Increase Search Visibility” online at the BrightTALK Summit [Presenter] (http://www.brighttalk.com/webcasts/8114/attend)
  • March 4, 2010: The B2B Search Marketing Challenge, at SMX West [Speaker]
  • SMX Toronto April 8-9, 2010: Advisory Board Member
  • State of SEO – Real Time Search, User Generated Content and Social Networks at SMX Toronto
  • Universal & Blended Search Opportunities at SMX Toronto [Moderator and Advisor]
  • April 8, 2010: SEO Site Clinic at SMX Toronto [Speaker and Advisor]
  • May 4, 2010: Serious Search Panel - Graduate Level at eMetrics [Speaker]

Coll is also currently programming a session about the value proposition of search marketing in the social world for B2B clients.

Barbara Coll is an internationally recognized expert in search engine marketing (SEM) with a firm grasp on the industry offerings and their direction. Her knowledge extends to how search engines use and display fresh and real-time content, and she has strong beliefs on why her clients need to get involved in these marketing tactics. Coll has been involved with product and program marketing in Silicon Valley for 23 years, including marketing positions with Sun Microsystems and other leading-edge startups. Coll is the founder and major visionary behind the professional industry association, Search Engine Marketing Professionals Organization (SEMPO).

She founded WebMama.com Inc. in 1996 and along with the WebMama team has been highly successful in helping brand-name clients achieve their goals of driving high quality visitors to their websites. WebMama.com Inc. is Silicon Valley's premier search engine marketing company, providing SEO and SEM services to corporations around the world. WebMama.com website (http://www.webmama.com), Twitter: webmama , WebMama's Blog.

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

BARBARA COLL
Visit website