Vancouver, Canada (PRWEB) February 17, 2010
Best known for allowing collaborators to distribute messages across multiple networks including Twitter, Facebook, and Wordpress, the newest iteration of social media dashboard HootSuite features tools for managing audience and tracking campaigns. The tools will be of particular benefit to marketing departments and customer support teams.
The new tools will be of particular interest to marketing departments and customer support teams by helping to:
Know your Audience - Consider this a "Social CRM" tool as you'll learn who follows you, and know who they are in a Friends and Followers chart - view profile, influence and activity level at a glance, and quickly engage to build relationships
Gather Intelligence - Discover what outreach tactics work best with custom URL parameters allowing deep analysis in Omniture and Google Analytics
Answer Efficiently - Create an archive of stock responses and "save as drafts" to plan your work and standardize common replies for customer support
Track Success - Examine click-through rates on messages, examine time and region breakdowns, and export as CSV for custom reports, or PDF for printing
This software release follows on the heels of recent noteworthy announcements from HootSuite Media, Inc. including adding funding partners, releasing HootSuite for iPhone, and winning Mashable's "Open Web" award for Best App, plus a variety of articles in major media outlets.
HootSuite President Ryan Holmes says, "In the last update, we added Wordpress, URL previews, and trending topic details, but we didn't rest in the nest. With the new version, marketers can hone tactics with deep campaign tracking and reporting tools. Further, the friends and followers charting features will help everyone build the relationships which make social networking tools so useful."
The release also coincides with an improved customer support process to encourage fans to request features, find solutions, and learn best practices for promotional outreach campaigns. The HootSuite team are inviting media and users to attend a brief Webinar on Tuesday at 11am PST to learn about key benefits of the new release.
Dave Olson, Community Marketing Director
phone: 604-484-8902 x 225
About HootSuite Media, Inc.
HootSuite helps organizations use the social web to launch marketing campaigns, identify and grow audience, and distribute targeted messages across multiple channels. Using HootSuite’s unique social media dashboard, teams can collaboratively schedule updates to Twitter, Facebook, Linkedin, Wordpress and other social networks via web, desktop or mobile platforms plus track campaign results and industry trends to rapidly adjust tactics.
Launched in Dec. 2008 by Invoke Media, HootSuite’s rapidly growing user base includes governments, artists and organizations like The White House, Martha Stewart Media, SXSW and Zappos. Accolades include awards from Mashable’s Open Web, Canadian New Media, and Shorty Awards.