Boston, MA (PRWEB) February 17, 2010
Big Case Marketing, the global leader in patient marketing and case acceptance for dentists with advanced clinical training and Dental Idea Lab, a Boston based coaching and consulting firm for dentists with advanced clinical training announced today a new one-day marketing and case acceptance program to help dentists to thrive in today’s more competitive economic reality. The course is scheduled to be held in Seattle, Washington May 6th, 2010.
Dr. McAnally states, “Like it or not, the great recession has fundamentally changed the landscape for every dentist. It’s become more difficult than ever to find that patient who needs, wants, and can/will invest in the high-tech elective procedures now available. As evidence of this climate change, purely cosmetic driven procedures are down 30-50% from 2007 highs yet patients needing rehabilitative dentistry are still presenting to practices and going forward with treatment for those applying our principles. This is part of a long-term shift in fundamental consumer behaviors that will affect every single practice in the coming years.”
The course is designed for the dental business owner who chooses to take into account the new economic rules the economy imposes and continue to grow their practice instead of falling behind more aggressive local competitors. Dentists with the highest levels of clinical training have the most to lose under the new rules.
The one day course will be delivered personally by Dr. McAnally and is designed to illustrate and provide details of exactly what is working right now in the most successful practices offering fee-for-service comprehensive dentistry. The key strategies in both marketing and case acceptance fundamental for ongoing success in the post-recession economy. Marketing materials freely available to doctors participating in Implant Direct’s RealChoice™ Program will be discussed in step by step manner on how to use in the doctor’s local market. Each course participant is also eligible to submit 2 marketing pieces for live critique by Dr. McAnally during the course. Such critiques routinely increase results and create immediate gains in the business if implemented. More information can be found at http://www.EssentialDentalMarketing.com.