Ally Earns the Top Spot among Financial Services Web Sites

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New Report Looks at How Well Financial Services Firms Communicate about the Value of their Services Online

Ally's top score is a wake up call to traditional financial services online.

Relative newcomer Ally receives the top ranking in a survey of national, regional, and online banks, investment firms, and money management services according to a new report released today by leading web researchers Change Sciences Group. Ally and ING Direct have surpassed traditional top performers like Bank of America and E*Trade by maintaining a laser focus on helping customers get control of their personal finances.

To jump to a detailed report overview visit:

"Ally's top score is a wake up call to traditional financial services online. With trust at an all time low consumers are looking to financial services web sites to clearly demonstrate the value they provide. They want to know quickly and clearly exactly what it will be like to be a customer of the firm." said Pamela Pavliscak, a Change Sciences partner.

  • 77% of sites lack some content that many users consider persuasive.
  • 50% of sites fail to communicate why prospects should choose to start a relationship with the company.
  • 50% of sites fail to give prospects an idea of what it is like to be a customer.
  • 32% of sites fail to communicate special offers, appealing rates and cost savings in a prominent location.
  • 27% of sites fail to answer at least one question that users have.

Other areas of site coverage in the report include the role of online demos, chat and social networking.

The top three performers overall are: Ally Bank, ING Direct, and Capital One.

Other sites included in the research are: Ameriprise, BB&T, Chase, Citibank, Merrill Lynch, Mint, Nationwide, PNC, SunTrust, Thrive, US Bank, Washington Mutual and Wells Fargo.

For more details about the report, including the complete site rankings, more findings, sample data, and methodology visit:

About Change Sciences Group
Change Sciences was founded in 2000 to help companies optimize online business by basing decisions on how people use technology while they live, work, and play.


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