Gemvara Offers Unique Shopping Experience for One-of-a-Kind Jewelry

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Shoppers Can Just Click to Create Customized Fine Jewelry Designs.

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"No one should have to settle for jewelry that isn't exactly what they want" - Matt Lauzon, Founder

Even if you don’t purchase designer couture clothing off the Paris runways, you can now order couture designer jewelry made just for you. Gemvara, the online source of the world’s largest selection of gemstone jewelry, announced today the launch of its new online store. Gemvara offers consumers the ultimate online jewelry shopping experience through an easy new customization process. And Gemvara’s unique couture designs don’t cost more than conventional jewelry: custom-made gem-set fine jewelry starts at just $150 on the site.

Shoppers can search through over 1,000 jewelry styles from leading jewelry designers from around the world, including all the latest fashion trends.

Each design can be customized with the world’s largest selection of gemstones: 16 different gem varieties in almost every available size and shape. Combine all those gems with one or more of the eight precious metals offered and the possible permutations are practically endless. Everything is made to order according to the customer’s wishes: in fact the name Gemvara is inspired by the ancient Sanskrit word for wish, vara.

Gemvara allows shoppers to see exactly what each piece looks like in emerald in yellow gold or blue topaz in sterling silver with rose gold accents. The engaging easy to use customization interface transforms the chosen design into a three-dimensional computer model and each click instantly alters the piece. It’s as fun for would-be jewelry designers to play with as it is useful for shoppers searching for a specific hard-to-find item.

Once the consumer creates her perfect jewelry piece, it is made to order in the finest quality gems and precious metals and delivered within weeks.

Deborah Besemer, CEO, Gemvara notes, "Gemvara is about giving the shopper complete control over design and style, but not having to start from scratch. Our designers are providing the most fashionable pieces and the shopper gets to change them anyway they wish. It truly is the most personalized shopping experience.”

“No one should have to settle for jewelry that isn’t exactly what they want," says Matt Lauzon, Founder, Gemvara. "By giving shoppers a way to customize jewelry so that it perfectly suits their style, we are revolutionizing how jewelry is bought and sold online.”

Click here for a demo on how to shop at Gemvara or visit to try for yourself.

About Gemvara
Gemvara is a leading online jewelry destination giving shoppers the ultimate custom jewelry experience. From your choice of metal, to the sparkle of a brilliant gemstone, creating one-of-a-kind necklaces, rings, or earrings is made easy using the company’s unique jewelry customization process. All Gemvara jewelry is made with meticulous attention to detail from fine gemstones and precious metals in the USA. For more information, visit


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Daniel Marques
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