Stardoll Soars to 50 Million Registered Users

Share Article

Leading online entertainment destination for young women focused on fame, fashion and friends, today announced a major milestone: that its membership base has surpassed an incredible 50 million registered users.

Stardoll (http://www.stardoll.com ), the world's largest online entertainment destination for young women focused on fame, fashion and friends, today announced a major milestone: that its membership base has surpassed an incredible 50 million registered users.

Stardoll's dedicated members span an impressive 230 territories and experience the site's unique "social play" approach to celebrity and fashion in 17 languages. In less than four years, Stardoll has grown to exceed 12 million unique visitors per month across the site, with over 45,000 new members signing up daily.

As part of the celebration, Stardoll is offering its community a collection of "50M"-themed virtual apparel and decor to adorn their MeDoll avatars and virtual suites. In the first two days the virtual items have been available, over 1 million items were picked up for free, and over 300,000 were purchased with Stardollars-the site's virtual currency.

"It's exciting to see that Stardoll continues rapid growth through keeping a tight focus on our demographic of young women," said Mattias Miksche, CEO of Stardoll. "With the virtual goods industry expected to reach $1.6 billion in 2010 and social gaming contributing $835 million of that total, we believe this is just the start for us and that the business is poised for tremendous growth."

MORE ABOUT STARDOLL
Stardoll, a premier virtual fashion and entertainment destination on the web, empowers users to express their creativity within a unique "social gaming" environment that blends childlike play with social networking to deliver a playful, fun-filled approach to fashion, celebrity and dress-up. Drawing a core worldwide audience of girls aged 9-17, the site enables members to build stunning likenesses of themselves while offering them an extensive collection of thousands of garments, accessories and other virtual goods from a variety of real world brands. With the site's innovative StarDesign application, users hone their fashion sense by creating their own virtual apparel. The site is updated weekly with new dolls as well as hand-crafted fashions to fulfill the overwhelming demand and interests of the site's nearly 12 million unique monthly visitors. Over 45,000 new fans join daily, adding to the existing fan-base of more than 50 million registered users in 230 territories. The company is based in Stockholm, Sweden with offices in Los Angeles, California and London, UK. Stardoll is backed by two of the world's top venture capital firms: Sequoia Capital, whose track record includes Yahoo, Google and YouTube among many others; and, Index Ventures, whose track record includes Skype among many others.

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Jennifer Moses
Stardoll
212-561-7463
Email >
Visit website