Sports Psychologist Focuses on Female Athletes at Winter Olympics 2010

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For the past 17 years, Dr. Steidinger has studied and interviewed over 50 Olympic athletes, top sports figures and pro football and basketball players. She is currently working on a book titled Blood, Sweat, and Cheers: The New Female Athlete. Dr. Steidinger’s combined experience in the professional and personal realm of sports gives her unique insight into athletic performance and makes her a perfect resource to comment on the Olympics.

Over the next few weeks, Dr. Joan Steidinger, a sports psychologist based in Marin County, California, will launch her daily Olympic commentaries at

Some of the Olympians Dr. Steidinger will be commenting on in her daily blog and Twitter stream are Lindsay Vonn, Jenny Potter, Elli Ochowicz, Debbie McCormack, and Natalie Darwitz. Both well-known and uncommon information about the female Olympians will be revealed. Team USA will be a special focus, including such topics as Olympic moms. In more general terms, Dr. Steidinger is available to discuss:

  • The positive thinking strategies Olympic athletes use to prepare themselves for competition and for winning and how the average person can use these strategies.
  • How do Olympic athletes get themselves into the power zone? Each person has to figure out the right amount of stress to be at optimal performance. What can amateur athletes and everyday people learn from Olympians about getting in the power zone?
  • Is the way Olympic athletes set goals different for you and I? Not different, but at a higher level. Learn to use the secret of positive accomplishment that helps athletes achieve their goals.
  • How do Olympic athletes function under all that pressure, and what do they do to prevent panic? Each person can find his or her strategy to create calm under performance pressure.
  • How some Olympians train beyond their level of talent to achieve success. Ways to use a winning combination of hard work, talent and the right mental strategy to achieve your goals.

About Dr. Joan Steidinger
Dr. Steidinger has been in private practice since 1984 and was trained by famed sports psychologist Dr. Betty Wenz, who was the clinical sports psychologist for the ’84 and ’88 U.S. Olympic Track and Field teams. Dr. Steidinger has been a member of the Association of Applied Sports Psychology since 1997 and has taught sports psychology classes at the University of California. She has also served as the sports psychologist for Women in Sports Evolution (WISE), a program that teaches young women how to become athletes.

Personally, Dr. Steidinger has been involved in sports since the age of three. She has been a swimmer, golfer, equestrian, badminton and tennis player, snow and water skier, backpacker, hiker, runner, scuba diver and cyclist. Dr. Steidinger has finished three 100-mile races, competed in numerous 50-mile, 50K and marathon running races, and in 1993, Dr. Steidinger placed third in the Pacific Association’s Ultra Grand Prix Series in the Open Division. In 2001, she summited Mt. Kilimanjaro after a six-day trek.

Contact: For more information or to schedule an interview with Dr. Joan Steidinger please contact Karen Leland at Sterling Marketing group: (415) 260-4615.


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Karen Leland
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