Novelty Sports Gear and Trendy Accessories Unite to Create Web site of Paradise

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Founders of, Gus and Stacy Fitts developed a tropical-themed online business to distribute a diverse assortment of novelty sports-themed koozies, Ed Hardy accessories, designer sunglasses and more. The site's inventory is a creative blend of his-and-her products, which allows Gus and Stacy to promote their favorite items. Visit the site's blog to learn more about the available products.

When husband and wife, Gus and Stacy Fitts, set out to establish a Web-based business, they worked together to fuse two separate ideas - novelty items for him, trendy items for her - to create one little piece of paradise. The result was a tropical-themed online mega store; launched in March 2009, was born.

Here, shoppers can browse through a vast collection of beach-ready accessories as they prepare for a sunny day of relaxing by the water or tailgating at the stadium - either way, the site's extensive koozie selection will ensure a cold drink at-hand. Shoppers may choose from sports-themed koozies, which highlight all of the major league sports and college football teams, as well as the vibrant designs of Ed Hardy. Bottles or cans, they're keeping it cool.

Additionally, the Web site distributes a variety of fashion sunglasses - to keep you fashionable and protected in the rays of paradise - as well as a diverse assortment of Ed Hardy collectables, such as air fresheners, crystal decals, incense, candles, oil lighters and snap-on cell phone cases.

The couple will utilize their new, interactive blog,, to highlight the features and functionality of their product line. Stacy will focus on fashion trends and accessorizing, especially as they relate to her Ed Hardy gear. And Gus will discuss the latest new in sports and tailgating with a segment on each of the various sports his koozies represent.

Stop in today to discover your own piece of paradise and the accessories that enhance it!

About the Company: is owned and operated by Web entrepreneurs, Gus and Stacy Fitts.

Gus and Stacy Fitts
(501) 350-9373

iePlexus, Inc.


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