Developer of Luxury Ocean View Estate Turns to Online Auction to Deliver a Buyer

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Sitting along California's Riviera, this brand new coastal home finds itself on the auction block as the high-end real estate market continues to look for the silver lining.

The Strand at Headlands, Dana Point, CA.

Online auctions are an expedient alternative to traditional sales, especially in this price range

The LFC Group of Companies, the industry leaders in the online auction marketing of real estate, is proud announce their latest auction campaign on the company's residential auction website FRE.com: a luxurious estate in Dana Point's The Strand at Headlands, southern California's last and most exclusive beachfront community.

The developer of Vista al Mar, an exquisite Santa Barbara-style custom beach home once priced at over $15 million, has set an opening bid of just $7.5 million.

"Online auctions are an expedient alternative to traditional sales, especially in this price range," said LFC's Director of Marketing Kelly Lovegrove. "This is not a fire sale. It's a way to connect with high-end, luxury homebuyers, most who appreciate the anonymity of an online auction, and give them an opportunity to purchase this estate at a fair, yet discounted price."

Vista al Mar exemplifies luxury coastal living in southern California. Located on a single-sided cul-de-sac, the three-level estate offers breathtaking panoramic views of the Pacific Ocean and nearby Catalina Island, accompanied by a soundtrack of gentle ocean waves. Designed by renowned architect Jon Eric Christner, this stunning home spans over 8,300 square feet and features 5 bedrooms, 6 full baths and 2 half-baths with elevator access to all three levels. Relaxed and filled with light, the interior fuses both new and reclaimed materials with a modern twist, displaying careful attention to detail and a genuine appreciation for the finest quality materials and accoutrements. Rich wood beam ceilings, arched passages and extensive use of reclaimed Maltese stone floors define the home's open layout, one that complements and enhances the spectacular ocean views.

Entering through the custom wood and iron front door, the home leads you perfectly through the living area with the formal dining room, great room, kitchen and morning room while you enjoy the ocean skyline through the disappearing European terrace doors. The expansive gourmet kitchen, with butler's pantry leading to the secondary kitchen, is complete with professional chef quality appliances. Other well thought out rooms in this home are the stadium-style theater room, game lounge, massage room with a sauna and spa bath, exercise room and wine cellar.

The spacious master suite is highlighted by the inviting sitting room and fireplace, boutique-like walk in closet and private terrace with storybook views. The dual-level patio features numerous seating areas and an infinity spa with a cascading waterfall into the larger salt water pool below.

The Strand at Headlands is a unique setting, a sun-drenched landscape of cascading slopes, white sand beaches, nature preserves and parks, and majestic coastal cliffs, all converging at the Pacific. Nestled between Laguna Beach to the north and San Clemente to the south, Dana Point maintains its small-town atmosphere. Residents of The Strand at Headlands will have exclusive access to the five-star private oceanfront beach club just a mere 25 feet above the sand which includes a pool and spa, dining areas and fitness center. The Strand parks and open space stretch to the south to the Dana Point Harbor, giving homeowners convenient access to private yacht and boating facilities.

Vista al Mar has an opening bid of just $7.5 million, less than half the previous listing price. It is a steal considering a beachfront lot in The Strand recently sold for over $12 million, an Orange County land sales record, while another newly finished home just hit the market for a staggering $25 million.

Interested buyers of Vista al Mar are encouraged to visit http://www.FRE.com/382R6 for specific property documentation, auction details and viewing schedule. The bid deadline is March 11, 2010.

LFC Group of Companies
For more than 30 years, the LFC Group of Companies has served numerous Fortune 500 companies, real estate developers, investors, financial institutions, government agencies and commercial brokerages, including CB Richard Ellis and Grubb & Ellis, by auction-marketing thousands of commercial, industrial, land and residential properties with an aggregate value well in excess of $5 billion. The company's latest venture is the online auction of mortgage notes.

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