Los Angeles-Based Investment Bank, Diamond Capital Partners, Capitalizes on Addition of New Managing Director, Lawrence R. Johnson

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Mid-Market Investment Bank Gains Seventh Team Member, Fortifying the Firm's Real World, Multi-Industry Experience.

Recently launched, mid-market investment bank, Diamond Capital Partners (http://www.diamondcapitalpartners.com), is pleased to announce the addition of its seventh team member, managing director Lawrence R. Johnson. Mr. Johnson brings more than twenty-five years of transactional and advisory experience in M&A and capital raising to Diamond Capital's already impressive management roster, which now boasts a combined 150 years of varied investment banking experience - in a multitude of industry arenas - amongst its six other managing partners and directors.

Mr. Johnson has deep corporate finance advisory experience, having provided M&A, capital raising and corporate restructuring assistance to companies spanning a wide variety of industries, with a specialization in the food industry (retail grocery, food service, and food manufacturing).

"At Diamond Capital, we're building a team with active experience in our clients' respective industries," says David Herman, Diamond Capital managing partner. "We believe that by acquiring knowledge- and experience-based team members, we are better able understand our clients' situations in any given deal, which in turn, better prepares us to serve client needs in what can be extremely crucial deal moments." Historically, the Diamond Capital Partners team has completed hundreds of successful transactions, ranging from $10 million to over $200 million in value.

Mr. Johnson has provided corporate finance and business advice to management teams and corporate boards of both public and private companies. Prior to joining Diamond Capital Partners, Mr. Johnson was a Managing Director in the Corporate Finance Practice at both Deloitte and Price Waterhouse - where he was also co-head of the National Private Placement Practice. While at Deloitte, Mr. Johnson was instrumental in the development of the Corporate Finance Practice in both the Chicago and Los Angeles offices. Mr. Johnson began his corporate finance career as a buy-side investment manager at Equitable Capital Management, the fixed income investment arm of Equitable Life, where he managed portfolios and invested in debt and equity transactions.

Mr. Johnson has had a hand in key advisory engagements for the likes of poultry giant, Foster Farms; Infonet Services Corporation, a world leader in delivering international data, fax, and voice communications solutions; MicroFlex Corporation, a leader in hand protection devices; and Pacific Northwest grocery chain, Brown and Cole Stores. Mr. Johnson currently serves on the Board of Broadcaster Inc. (BCAS: OTC), a developer of visual content and software for the online games and cellular phone markets.

Over the past four years, Mr. Johnson has been extremely active in the specialty foods industry, where he founded several businesses including Holland Pacific Foods, LLC (http://www.hollandpacificfoods.com), a company focused on the development, manufacture and sale of creative, healthy, convenience-driven meal solutions and flavor profiles for the food service and retail markets. He is also majority owner of Passage Foods Group, LLC (http://www.passagefoods.com), a provider of Indian, Thai, and Moroccan simmer sauces. The products are distributed to supermarket chains throughout North America and the United Kingdom. Mr. Johnson's businesses serve such names as Disney, MGM Mirage, Publix Markets, Ahold/Stop & Shop, and Delhaize/Food Lion.

In speaking about Mr. Johnson's joining Diamond Capital, Robert K. Whyte, one of the firm's managing partners, says, "The specialty foods industry, in particular, has seen a great deal of mergers and acquisitions activity over the past two decades; we're proud to have someone on our team, that can speak to this industry with first-hand knowledge and expertise."

Aside from Mr. Johnson's areas of expertise, the Diamond Capital team also serves transactional arenas such as advertising and media, business services, entertainment, healthcare, Internet and technology, real estate, medical devices, and alternative energy.

Mr. Johnson is active in Rotary International, having served as President of his local Rotary Club, and has subsequently held a variety of Rotary District leadership positions. Mr. Johnson is active as a community youth leader and also as a member of a local, South Bay choral group. Mr. Johnson received his MBA from Columbia University, and holds a BS in Economics from Boston College. Mr. Johnson is an avid golfer, and is also an aficionado of the Los Angeles Philharmonic.

Mr. Johnson is available for interviews and/or comment, as well as public speaking opportunities, as a financial services, food industry, and consumer products expert.

About Diamond Capital Partners
Diamond Capital Partners officially announced its launch in June 2009. The first six managing partners and directors, David Herman, Bruce Kobritz, Mark Ross, Robert Smith, Robert K. Whyte and Katherine Makinney, also have a vast array of transactional and negotiating skills, along with real, corporate operational expertise. Diamond Capital Partners is headquartered in Century City, Los Angeles, with additional operations in New York and Nashville.

Diamond Capital's seven team members consider themselves to be "generalists," able to seamlessly assist each of their clients with their respective mergers, acquisitions or buyouts, or with the process of securing valuations, or raising equity or debt capital, among other funding scenarios. The firm focuses on the lower end of the mid-market spectrum, providing services to companies with revenues of $20 million to $200 million. Diamond Capital's dedication to customer service - providing hands-on, day to day interaction with their customers, by each of its team members - affords clients a sense of security and truly personalized service, and highly customized deal structuring.

The Diamond Capital team's experience, expansive contact roster and general know-how, allows the firm to conduct high-end, more efficient auctions for client companies looking to be sold, thus alleviating longer waiting periods and financial headaches, when time is of the utmost importance. Diamond Capital looks to take the most direct route in any given transaction situation; honing in on targeted opportunities, in order to present the best possible scenario to its clients, allowing the client to focus on, and attain, their most optimal deal results.

For further information and updates on Diamond Capital Partners, its individual management team members, completed transactions and services offered, please visit: http://www.diamondcapitalpartners.com.

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