Sierra Trading Post Launches Give $10, Get $10 Customer Referral Program

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Sierra Trading Post announces a new customer referral program: Give $10, Get $10. Customers “give” their friends a $10 coupon to use at Sierra Trading Post and “get” a $10 eGift Card for each friend that makes a first-time purchase at SierraTradingPost.com, over the phone or in one of Sierra Trading Post’s four outlet stores.

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“People are recommending Sierra Trading Post to their friends already – we’re taking that one step further to allow people to give their friends some spending cash at the same time,” said Andy Newlin, Sierra Trading Post’s eCommerce Director.

Multichannel retailer Sierra Trading Post announces a new customer referral program: Give $10, Get $10. Customers “give” their friends a $10 coupon to use at Sierra Trading Post and “get” a $10 eGift Card for each friend that makes a first-time purchase at SierraTradingPost.com, over the phone or in one of Sierra Trading Post’s four outlet stores.

“People are recommending Sierra Trading Post to their friends already – we’re taking that one step further to allow people to give their friends some spending cash at the same time,” said Andy Newlin, Sierra Trading Post’s eCommerce Director.

At the heart of the program is a simple process. “We’ve developed a very easy-to-use program that doesn’t require a login,” Newlin said. “Customers go to SierraTradingPost.com/Give10Get10 and then it’s just a matter of following the steps on the page.”

Customers choose which friends to invite, and Sierra Trading Post sends an invitation with a $10 coupon to each invitee. The person who made the referral receives a $10 eGift Card when friends make their first purchase at Sierra Trading Post. Customers share the experience of saving at Sierra Trading Post, and share a positive incentive for recommending the store to others.

Newlin offered his thoughts on the genesis of the idea, “It’s fantastic that people are so satisfied with our service, products, and deals that they take the time to recommend us to friends and family. This program is a way to say ‘thank you’ to those people by giving them some spending cash of their own.”

In an increasingly competitive marketplace, the importance of finding new ways to offer value and connect with customers cannot be overstated. By making shopping a shared-savings experience, the Sierra Trading Post Give $10, Get $10 program is an acknowledgement that people like to both give and receive!

Customers can learn more about Give $10, Get $10 by visiting SierraTradingPost.com/Give10Get10.

About Sierra Trading Post
Headquartered in Cheyenne, Wyo., Sierra Trading Post is a multichannel retailer known nationwide for offering “Great Deals. Great Brands.” Sierra Trading Post purchases brand name overstocks, closeouts and 2nds, and passes the savings on to its customers – selling outdoor gear, shoes, men’s clothing, women’s clothing, accessories and home furnishings at 35 to 70% savings every day. A top 100 Internet retailer in sales per Internet Retailer Magazine, Sierra Trading Post operates four outlet stores in Boise, Idaho; Reno, Nev.; Cheyenne and Cody, Wyo.; with customer service call centers located in Cheyenne and Cody.

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Stephanie Merkle
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