Overtone, Inc. Triples Customer Base with Advanced Social Media Listening Products and Services

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Overtone, Inc. ™, today announced a 130 percent year over year sales growth in 2009.

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“2009 was an outstanding year for Overtone as we successfully landed some of the top brand companies in the world as new customers,” said Craig Brennan, CEO of Overtone, Inc. “With the introduction of OpenMic in 2009, we won new customers and expanded our

Overtone, Inc. Triples Customer Base with Advanced Social Media Listening Products and Services

SAN FRANCISCO, Calif., February 18, 2010 – Overtone™, Inc., a leading provider of integrated customer listening systems that deliver real-time customer intelligence to major consumer brand companies, today announced a 130 percent year over year sales growth in 2009. Overtone additionally highlighted a 300 percent growth in customer adoption for the company’s advanced social media listening solutions. The company attributes its Social Media Listening growth to the explosive demand for OpenMic™, a Software as a Service (SaaS) product that enables companies to keep their fingers on the pulse of the online consumer conversations about their company, brand, products and services and to use real-time customer insights to outsmart competitors, focus their brand promise, and deliver direct, personalized engagement with every consumer.

Among the new Overtone customers in 2009 includes a top five video game console manufacturer, a top five airline, a top 20 worldwide financial institution, and numerous other Fortune 500 businesses in the financial, technology, telecommunications, media and consumer electronics industries.

“2009 was an outstanding year for Overtone as we successfully landed some of the top brand companies in the world as new customers,” said Craig Brennan, CEO of Overtone, Inc. “With the introduction of OpenMic in 2009, we won new customers and expanded our relationships with current customers providing them the leading integrated customer listening system that enables them to collect and analyze rich and relevant online customer conversations and to generate and leverage these insights to improve their marketing performance. Innovative marketing teams understand that the customer listening game has changed and they must build new capabilities to listen in real time.”

“In addition, we are one of the few companies in 2009 that added new employees across all company functions, expanded our San Francisco office and international locations and continued to receive additional funding from existing investors. 2010 looks to be a major growth year for Overtone,” Brennan added.

About OpenMic

OpenMic helps companies understand the meaning of the world’s online consumer conversations so they can take smart actions based on what their customers are saying right now about their company.
OpenMic continuously collects, analyzes and reports customer sentiment and social media analytics from “Rich and Relevant” customer interaction channels that matter most to our customers, including: discussion forums, review sites, blogs, fan pages, email, SMS, forms, surveys and any other consumer generated media. Overtone customers use customizable Insight Dashboards, Reports, and Alerts to understand the hot topics of conversation as well as the aggregated tone, sentiment, and volume of chatter for any site, author, or topic involving a company or competitor. Using OpenMic, companies can track and fine-tune marketing efforts, respond quickly to customer complaints, provide new offerings based on the latest feedback and to increase customer loyalty.

About Overtone, Inc.

Overtone, Inc. delivers real-time customer intelligence to many of the world’s leading consumer brand companies including Microsoft, Yahoo!, eHarmony, and Continental Airlines. Overtone’s OpenMic integrated listening system extracts actionable intelligence from unstructured customer-generated content. Overtone is funded by top-tier venture capital firms Dolphin Equity Partners and ABS Ventures. For more information, visit http://www.overtone.com.

Overtone and OpenMic are trademarks of Overtone, Inc.

Media Contact: Stephanie Aldrete, Overtone, Inc. Email: saldrete(at)overtone(dot)com

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