Apartment Internet Marketing Conference Returns for 2010

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April 28 - 30 in Huntington Beach - Making Many Marketing Channels Drive Apartment NOI.

The Apartment Internet Marketing (AIM) Conference is the multifamily industry’s leading source for education and trends in Internet marketing and online technology. This year’s event will be held at the Hyatt Regency Huntington Beach Resort and Spa in Huntington Beach, CA, on April 28-30. AIM 2010 features cutting-edge business education designed to help simplify using multiple marketing channels to achieve a targeted ROI occupancy level.

“A decade ago Internet Listing Services were the only ones gambling that Internet marketing could attract renters to apartments,” says Steve Lefkovits, Executive Producer of AIM. “We now have many marketing channels competing for this business - search marketing, local search, social media, Google’s many channels, private ad networks, the Internet Yellow Pages, Craigslist, blogging, video, web sites, micro-sites, long tail syndication and PPC campaigns. In two and a half days, we’ll try to make sense of it all and help our attendees develop their marketing strategies. And make certain those strategies are driving new revenue.”

The AIM Conference attracts executive decision makers from the largest and most active multifamily rental firms in the US and Canada. Collectively, these companies spend billions annually on marketing and customer-facing services. It is the most focused and informative event in the industry and continues to pave the way to a broader adoption of online customer strategies.

Keynote conference speakers include Google’s Sam Sebastian, Director of Local and B2B Markets; Greg Sterling, Founding Principal of Sterling Market Intelligence; Danny Sullivan, Editor in Chief of Search Engine Land; Gary Angel, President of Semphonic; and Vivek Sodera, Co-Founder of RapLeaf. AIM 2010 also features intermediate and advanced sessions specifically developed with topics and speakers that address the challenges of using multiple marketing channels.

“Marketing drives revenue. Digital marketing brings control and insights into the revenue-generating process that is critical for executives to master,” states Lefkovits. “AIM provides what attendees need to advance their career and their company’s marketing performance. Our conference theme is Many Marketing Channels: One Goal and reflects the needs of owner/managers and their service providers to master these many channels to drive and validate their impact on net operating income.”

AIM is sponsored by leading marketing and technology firms including the following committed sponsors: Apartments.com, Apartment All-Stars, Apartment Finder, Apartment Guide, Benson Media, Capture the Market, First Advantage SafeRent, G5 Search Marketing, Grace Hill, Level One, Move, Multi-Housing News, Numeric Analytics, On-Site.com, Property Solutions International, RealPage, Realty DataTrust (Founding Sponsor), rentbits, Spherexx.com, The Rainmaker Group, and Yardi.

For more information, visit http://www.aimconf.com.

As the first ever conference devoted entirely to Internet marketing in the multifamily industry, AIM helped pave the way to a broader adaptation of online technology by the industry. Founded in 2005 as Realty DataTrust’s VaultWare product user conference, AIM became an underground sensation as the industry’s best source for marketing ideas from within and outside the multifamily industry. AIM was sold to Joshua Tree Internet Media, LLC in 2007. The event is held annually at locations across the United States.

Steve Lefkovits is Executive Producer of AIM and President of Joshua Tree Internet Media, LLC and Joshua Tree Consulting. An industry veteran, Steve has worked as a Senior Vice President for BRE Properties and as a Vice President of the National Multi Housing Council. Steve was the founder of the National Multi Housing Council’s Technology Forum conferences. A regular speaker and author on a variety of industry topics, he is frequently sought for his insights on the future of the business and the impact of technology on capital flows, strategies and operations.

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