Los Angeles and New York (PRWEB) February 17, 2010
Atomic Public Relations (http://www.atomicpr.com) has been appointed to assist in the re-introduction of the iconic Polaroid brand (http://www.polaroid.com). Atomic’s Los Angeles and New York teams are working with PLR IP Holdings, the owner of the Polaroid brand, on the brand's overall media strategy including social media, video and search activities. To kick off the effort, Atomic managed Polaroid’s media relations and social media efforts at Consumer Electronics Show (CES) 2010, at the Las Vegas Convention Center. Working together with William Morris Endeavor Entertainment, Atomic kicked off the new campaign on January 5th with the pre-CES announcement that Lady Gaga has joined Polaroid as its new creative director for a specialty line of Polaroid products to be debuted later in the year. The campaign generated more than 750 million media impressions along with volumes of positive media and blog dialog about the Polaroid brand, its strategic direction and its new product lineup.
“Atomic’s fundamental understanding of the Polaroid brand, track record in bringing aggressive start-up style energy to sizeable brands, and strategic fusion of traditional media, social media, video and SEO are a great fit for Polaroid and our partners,” said Jon Pollock, chief marketing officer and chief operating officer at Polaroid. “We’re off to a great start together.”
“The Polaroid team is great to work with, and it’s fantastic to be able to apply all of Atomic’s traditional and digital capabilities, as well as our background in technology, consumer and entertainment markets to create new relevancy for such an iconic brand. It’s tremendously exciting for all of us at Atomic to have a hand in creating the next chapter in the brand’s future,” said Rachel Rogers, VP and managing director, Atomic
Public Relations, Los Angeles.
Atomic’s approach mixes classical PR and media relations with social media, video and search engine optimization, enhanced with the sophisticated use of communications analytics for strategy building, creative planning and detailed program measurement. Atomic has powered numerous breakthrough campaigns for progressive technology, Web 2.0, consumer and entertainment brands from high profile startups like Mint.com, Bebo, and Smule, to growing mid-stage companies such as Ingres, LinkedIn and RealtyTrac, as well as publicly traded companies including IMAX, Hotwire, and Verizon. Many Atomic clients achieve 100% or greater improvements across numerous measures of PR program performance compared to pre-Atomic baselines (http://www.atomicpr.com/results).
About Atomic Public Relations
Atomic Public Relations mixes classical PR with social media, video and search engine optimization, enhanced with the sophisticated use of communications analytics for strategy building, creative planning and detailed program measurement to achieve significant improvements in PR program effectiveness. Many Atomic clients achieve increases of 100% or more across numerous measures of PR program yield compared to pre-Atomic baselines, often on lower budgets than before (http://www.atomicpr.com/results.) Atomic PR has powered numerous breakthrough campaigns for progressive technology, consumer and entertainment brands from start ups like Bebo, Mint.com and Smule, to growing mid-stage companies such as Ingres, Linkedin and Coupons.com, as well as leading publicly traded companies and global brands including Polaroid, Verizon, Intuit, ArcSight and others. Atomic has offices in San Francisco, New York, Los Angeles and London, and is closely affiliated with the Huntsworth agency network across the world. More information: http://www.atomicpr.com.
Across several generations, people regard Polaroid® as one of the most trusted, well-respected and recognizable names when it comes to instant photography. Polaroid began more than 70 years ago with polarized sunglasses, evolved into instant film, camera and camera accessories, and in recent years has expanded well beyond into flat panel televisions, portable DVD players, digital photo frames, digital HD camcorders, waterproof digital cameras and more. People can expect to see new products from Polaroid that will deliver the fun, instant gratification and value that the brand has long stood for. Polaroid is registered trademark of PLR IP Holdings, LLC. For more information, visit http://www.polaroid.com.