With today’s software technologies, manufacturers can accomplish quality improvements that traditionally required expensive hardware upgrades
Uppsala, Sweden and Farmington Hills, MI (PRWEB) February 19, 2010
To meet the increasing demand for sound optimization software, Dirac Research today announced the appointment of Steve Hase as Executive Vice President of Licensing.
Steve Hase, who is based in the USA, has broad experience from the audio industry, ranging from consumer electronics to automotive OEM sound. With more than 40 years of experience in business development and sales, his main focus at Dirac Research will be to strengthen the company’s presence on the US and Asian markets.
“Because of the recent market acceptance of digital sound improvement technologies, we are experiencing a huge market pull. With today’s software technologies, manufacturers can accomplish quality improvements that traditionally required expensive hardware upgrades,” says Mathias Johansson, CEO and CTO at Dirac Research.
“Steve Hase has an exceptional track record and the right profile to take our company to the next level. We are therefore extremely pleased to have him to enhance our global presence.”
Steve Hase has been Vice President of Licensing at BBE sound and Senior Vice President at Alpine Electronics of America where he was responsible for Global Sound System Business. He has also held senior management positions at Pioneer Electronics of America.
“Dirac has the most powerful sound optimization technology on the market and it will be a pleasure to promote it,” says Steve Hase.
Dirac Research is a premier R&D company specializing in high-end digital sound optimization, room correction and sound field synthesis. Dirac technology can for instance be found in BMW’s high-end audio systems as well as in the new cinema sound from DDE (DTS digital cinema).