London, UK (PRWEB) February 19, 2010
Brands that are given freedom to experiment with new ideas and follow initiative are more likely to achieve success in social media marketing campaigns according to Reality Digital, the leading provider of web community software for brands and businesses.
Businesses that look to employ social media activity as part of their marketing efforts frequently see the medium as a way to push information upon a crowd and expect to generate results in the form of sales. Reality Digital has argued that it is the freedom to engage and converse with consumers that will reap the greatest benefit from social media, helping consumers to perceive an online brand presence as being more human and genuine, whilst influencing opinion.
Freedom to engage will successfully place the emphasis on the importance of each consumer, rather than the brand, as consumers on social networks are no longer as responsive to brands that only talk about themselves. When coupled with more natural responses and interactions, this will help the brand presence to appear much less automated and robotic, a sentiment that consumers are far more likely to appreciate.
Robert Proctor, Head of EMEA for Reality Digital, said: "Brands who wish to use social media as a means of marketing should do so with a goal of improving the quality of online conversation around a brand and also consumer perception, rather than trying to drive sales. It is consumer interactions that will bring the most positive results, not consistently trying to sell to them.
It is important that brands are aware that the time that needs to be invested in a social media marketing campaign must be high in order to achieve the best level of engagement and therefore the best results. Ultimately it is those brands who approve the freedom to pursue new and different avenues of consumer engagement that will prosper the most from social media activity."
Reality Digital Opus is a cutting edge video social network, providing brands and businesses with all of the latest social networking application features they need to implement a brand focused social media marketing campaign.
The social networking platform can be tailored to suit the needs of brands and businesses on an individual basis, incorporating the exact look and feel desired with no loss of functionality, as well as providing monetisation possibilities through website and online video advertising potential.
For more information, please visit realitydigital.com.
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