One of the ways we bring continued value to our Fortune 500 client-base is by constantly reviewing their marketing supply-chain and applying best practices to optimize the fulfillment process.
Rogers, MN (PRWEB) February 19, 2010
Unused, outdated or irrelevant marketing collateral is a constant struggle for many marketers – zapping resources, draining budgets and often filling warehouses with obsolete materials. In a new white paper from Archway, a leading provider of fulfillment house services to Fortune 500 companies, experts share how marketers can audit existing fulfillment services for significant cost savings.
“One of the ways we bring continued value to our Fortune 500 client-base is by constantly reviewing their marketing supply-chain and applying best practices to optimize the fulfillment process,” states Archway president Mike Moroz. “With an estimated 2 to 3 percent of a company’s revenue being spent on printed materials, and nearly 63 percent of marketers not auditing their marketing fulfillment services, there is a significant amount of money to be saved.”
In the new white paper, “Does Your Fulfillment Program Need A Tune Up?,” Archway outlines key performance indicators to help Fortune 500 companies eliminate waste and redeploy marketing resources where they are needed most.
A case study included in "Does Your Fulfillment Program Need A Tune Up?" details how a fulfillment audit from Archway helped save a leading quick serve restaurant $10 million dollars in marketing costs. This fulfillment audit success story is contrasted against a few surprising facts regarding the choices marketers tend to make during tough economic times.
“When economic futures are uncertain, many companies eliminate critical people or sacrifice marketing programs to meet budgetary constraints,” explains Moroz. “We’re trying to get the message out that most likely there is money available in existing budgets to maintain marketing people and programs if fulfillment audits are performed correctly and judiciously.”
In recent fulfillment services audits, Archway has saved Fortune 500 companies millions of marketing dollars and hours that have been redeployed to mission critical programs. Over the past two years, Archway has experienced a 200 percent increase in the number of audits performed and is committed to offering audits to Fortune 500 companies seeking to improve their marketing supply-chain.
“Does Your Fulfillment Program Need A Tune Up?” is the newest in a series of white papers designed to help marketers reduce marketing execution costs and preserve their limited resources. Archway white papers can be downloaded by visiting http://www.archway.com/Resources.aspx
Archway is a leader in marketing operations management, providing marketing execution solutions and complementary business process outsourcing. These solutions include fulfillment services, consumer promotions, rebates, print management, facility management, business intelligence and decision support tools. Each solution is designed to reduce marketing operations costs, improve marketing execution processes, leverage emerging technologies and most importantly help improve the brand experience at every touch point of their clients’ marketing campaigns. Archway is ranked on the Inc 5000 list of fastest growing private companies and has 1,500 employees and 3.5 million sq. ft. of distribution space in 13 major metropolitan areas in North America. For more information visit http://www.archway.com