Mongoose Metrics Expands Local and Toll-Free Call Tracking Products to the United Kingdom

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British Businesses Now Can Track Phone Calls from the Web with Local and Toll-Free Numbers

Mongoose Metrics, an enterprise call tracking solutions provider, today announced its entry into the United Kingdom as the country’s first and only call tracking solutions provider to offer toll-free and local phone numbers spanning North America and the British Isles. Until now it’s been difficult for UK businesses to use toll-free and local phone numbers to follow visitors from web-to-phone to understand how their websites drive phone calls and ultimately, sales. The company has provided United States businesses with toll-free (800) and local numbers for call tracking solutions since 2007.

Mongoose Metrics has partnered with telecom veterans, British Telecom and Virgin to assure top-tier service and reliability of all phone calls. The company’s UK expansion now makes it possible for multi-national businesses which need a presence on both sides of the Atlantic Ocean to seamlessly integrate their online marketing strategies with one call tracking solution. “We do believe we’re the first company to cross the pond and offer a comprehensive call tracking program covering the US, Canada and the UK,” says Bradley Reynolds, chief executive officer of Mongoose Metrics.

“Whether businesses need toll-free numbers to convey a national presence or local phone numbers to serve hyper-local communities, we provide both,” Reynolds adds.

With Mongoose Metrics’ pool of UK phone numbers, local service businesses now have the opportunity to attract and convert customers who want to do business with members of their own community. Call tracking solutions which use local phone numbers are a natural fit for any business which receives geographically-oriented calls such as storage companies, auto dealerships, pizza parlors, hair salons and service professionals (doctors and lawyers).

Conversely, larger businesses which choose to use toll-free numbers can enhance their presence as national providers of their products and services.

Call tracking (with local or toll-free numbers) enables businesses to answer formerly mysterious marketing questions such as:

  • Do my Web marketing campaigns generate phone calls?
  • Do these phone calls generate revenue?
  • Do certain pages or sections of my website cause visitors to pick up the phone? Do they take action over the phone?
  • Do prospects who call end up back on the site? Do they end up purchasing online?

About Mongoose Metrics
Mongoose Metrics is a privately-held company based in Independence, Ohio and was founded in 2007 by information technology and telecom veterans, Stephen Abbey, Bradley Reynolds and Jeff Tirey. The company developed the industry’s first patent-pending phone call tracking technology which integrates phone call reports into third party web analytics packages such as Webtrends, Google Analytics™ and Omniture SiteCatalyst.™ The company’s innovations also include keyword level tracking solutions for online marketers who need to understand what paid search (PPC) traffic is driving phone calls. For more information about Mongoose Metrics products and services visit or call 1.877.784.0496.

About Call Tracking
Call tracking is one method of lead generation measurement that brings substantial and highly measurable insight to the issue of understanding online-to-offline (web-to-phone) conversions. It enables clients to migrate from merely tracking the number of phone calls they receive from online advertising campaigns to understanding each caller’s online behavior and buying persona.

More importantly, call tracking allows businesses to calculate financial success for every form of advertising they are paying for. With call tracking, marketers now have an increasingly powerful tool to not only measure -- but also analyze -- offline conversions (phone calls) to more effectively determine success and make informed spending decisions.


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Kathleen Colan
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