Atlanta Marketing Research Company Supports Literacy Action, Inc.

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Polaris Marketing Research continues to support Literacy Action, Inc., by attending the Writers for Readers fundraising luncheon.

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“Literacy Action Inc. is a great organization doing important work improving adult literacy in our community. We are proud to support them in any way we can,” said Polaris president and founder, Jan Carlson.

Polaris Marketing Research, Inc. (polarismr.com) announced today that it continues its support of Literacy Action Inc. by attending its fundraising luncheon on February 4, 2010. Themed “Writers for Readers,” the luncheon featured a panel of Pulitzer Prize-winners including Hank Klibanoff (2009 History) and Natasha Trethewey (1009 Drama.) The luncheon was held at the Atlanta History Center.

Senior vice president of Polaris Marketing Research, Debra Semans, co-chaired the luncheon with Esther Campi of the Metro Atlanta Chamber of Commerce. Polaris staff members Michelle Auda and David Jean Baptiste also attended to host Polaris clients at the luncheon.

“Literacy Action Inc. is a great organization doing important work improving adult literacy in our community. We are proud to support them in any way we can,” said Polaris president and founder, Jan Carlson.

Semans said, “As a Trustee for Literacy Action, I know what a difference this organization is making in so many peoples’ lives. I am happy to give my personal time and resources to Literacy Action and I am delighted that Polaris is doing that as well.”

About the marketing research company, Polaris Marketing Research:
Founded by Jan Carlson in 1989, Polaris Marketing Research is a full-service firm that provides state-of-the-art online interactive marketing research reporting, interviewing and data collection, quantitative and qualitative research expertise and personalized project management.

Atlanta-based Polaris Marketing Research is affiliated with the Council of American Survey Research Organizations, the American Marketing Association and the American Society for Quality.

For more information, call Dianne Hill at 404-816-0353 or visit us at polarismr.com.

To hear the latest on what industry leaders are saying about marketing as it pertains to marketing research, visit our blog at themarketingdialog.com

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Dianne Hill
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