Mongoose Metrics Partners with Acquisio to Offer Offline Conversion Analytics for Interactive Agencies and Pay-Per-Click Advertisers

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Partnership Enables Clients to Understand Who’s Clicking, Who’s Calling, How and Why

Mongoose Metrics, an enterprise-level call tracking solutions provider, today announced a partnership with Acquisio, a leading developer of pay-per-click (PPC) management tools for agencies. These pay-per-click management tools allow customers of Google Adwords, Microsoft AdCenter and Yahoo! Search Marketing to optimize their campaign spending with a full picture of both online and offline conversions.

The partnership allows customers to visualize a powerful marketing picture which illuminates how paid search traffic is driving phone calls. For the first time ever, Acquisio clients have the power to capture a treasure-trove of data about phone conversions from customer browsing through to the completed sale.

“If even five to 10 percent of your conversions happen over the phone, call tracking is imperative for maximizing returns from your PPC spending. Mongoose Metrics' call tracking data provides clients with intelligence about which campaigns, keywords and marketing tactics are driving calls, and, more importantly, whether those calls are generating revenue,” says Bradley Reynolds, chief executive officer of Mongoose Metrics.

Acquisio and Mongoose Metrics share a number of clients and the partnership leverages both companies’ existing assets to provide more value to those clients.

“We integrated Mongoose Metrics' call tracking data into Acquisio so our clients can manage PPC campaigns based on performance, which also includes phone calls they receive. By integrating Mongoose Metrics, we've made our powerful PPC management tool even more powerful, because we're providing agencies the information they need to tie together their clients' online campaigns and corresponding telephone or call center activities,” says Marc Poirier, co-founder and chief marketing officer for Acquisio.

Call tracking enables businesses to answer formerly mysterious marketing questions such as:

  • Do my Web marketing campaigns generate phone calls?
  • Do these phone calls generate revenue?
  • Do certain pages or sections of my website cause visitors to pick up the phone? Do they take action over the phone?
  • Do prospects who call end up back on the site? Do they end up purchasing online?

About Mongoose Metrics

Mongoose Metrics is a privately-held company based in Independence, Ohio and was founded in 2007 by information technology and telecom veterans, Stephen Abbey, Bradley Reynolds and Jeff Tirey. The company developed the industry’s first patent-pending phone call tracking technology which integrates phone call reports into third party web analytics packages such as Webtrends™, Google Analytics™ and Omniture SiteCatalyst™ as well as PPC management solutions like Acquisio. The company’s innovations also include keyword level tracking solutions for online marketers who need to understand what paid search (PPC) traffic is driving phone calls. In 2010, Mongoose Metrics introduced local and toll-free call tracking across Canada and the United Kingdom. For more information about Mongoose Metrics products and services visit or call 1.877.784.0496.

About Acquisio
Founded in 2003 as a boutique search engine marketing firm, Acquisio has since evolved into a leading provider of pay-per-click tools designed for interactive agencies. Acquisio's suite of services, including Acquisio SEARCH and Acquisio PAGES, is built to support and simplify the daily work that Internet marketers and advertising agencies encounter in campaign management. Acquisio's ease of use and powerful feature set are attracting some of the world's best-known interactive and search marketing firms, including SEO Inc., Leverage Marketing, and Yellow Pages Group. The company is based in Montreal, Quebec with a satellite office in Seattle, Washington. For more information, visit

About Call Tracking

Call tracking is one method of lead generation measurement that brings substantial and highly measurable insight to the issue of understanding online-to-offline (web-to-phone) conversions. It enables clients to migrate from merely tracking the number of phone calls they receive from online advertising campaigns to understanding each caller’s online behavior and buying persona.

More importantly, call tracking allows businesses to calculate financial success for every form of advertising they are paying for. With call tracking, marketers now have an increasingly powerful tool to not only measure -- but also analyze -- offline conversions (phone calls) to more effectively determine success and make informed spending decisions.

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Kathleen Colan
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