j. simms agency Offers Text Message Marketing to Host of New Clients

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j. simms agency opened a mobile marketing division in the spring of 2009 and, in less than one year, has provided text-messaging services to the San Diego Asian Film Festival, University of California San Diego, Hay House, Broadway San Diego and RDP Motorsport USA in Ohio, with the newest client being the Carolina Hurricanes.

Eyeing the 3.3 billion wireless cellular users worldwide, j. simms agency (http://www.jsimmsagency.com) opened a mobile marketing division in the spring of 2009 and, in less than one year, has provided text-messaging services to the San Diego Asian Film Festival, University of California San Diego, Hay House, Broadway San Diego and RDP Motorsport USA in Ohio.

The newest client to launch a texting program is the Carolina Hurricanes, which has been having fans text in to receive a prize during each game in February. Questions are displayed on the scoreboard during the game and during the telecast of an away game, with multiple answers to choose from, and fans text correct answers. Winners are randomly chosen from the correct answers submitted and receive prizes such as team-signed memorabilia and tickets to future games.

Two clients launching text-message marketing programs later this year with j. simms agency are the San Diego Latin Film Festival and National Association of College Bookstores.

j. simms agency’s mobile-marketing capabilities include one-to-many and back texting campaigns, rich media delivery (such as images, audio, video, executable code) via text, mobile couponing and more. Communication solutions can be custom tailored to fit the needs of any client and include message reporting and statistics.

With the capability to send 10,000 messages per minute, these applications can be critical for two-way emergency response systems.

“Internationally, text marketing is common and widely accepted,” explained Julia Simms, founder and president of j. simms agency. “The U.S. has been slow to adapt, but is now starting to recognize the power of text marketing and, at the same time, wireless users are growing more accustomed to using SMS platforms in place of E-mail. SMS marketing will one day rival or overtake E-mail marketing.”

Simms says the applications for this type of communication are many. Retailers can use it to let their customers know about special sales, restaurants can let patrons know their table is available, and universities can use it to communicate with students in time of crisis and those students can communicate back if help is needed.

Founded in 1995 in San Diego, j. simms agency recently expanded and has an office in Cleveland, Ohio. It serves a host of clients in the hospitality, automotive, real estate, non-profit and government sectors. The firm provides complete integrated marketing services, establishing brand recognition and market position for its clients through campaigns in new and traditional media. More information can be reached by visiting http://www.jsimmsagency.com.

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