We are pleased to see the launch of the first nationally distributed bread with life’sDHA from Sara Lee, one of the nation’s most trusted and recognized brands.
Columbia, MD (Vocus) February 19, 2010
DHA omega-3 innovator Martek Biosciences Corporation (NASDAQ: MATK) announced today that it's flagship product, life'sDHA™, is featured in Sara Lee Corporation’s latest product offering, Sara Lee® Soft & Smooth Plus Bread. Available in 100% Whole Wheat and made with Whole Grain White, Sara Lee Soft & Smooth Plus with life’sDHA breads are the first nationally distributed breads with life’sDHA in the United States. Sara Lee Soft & Smooth Plus with life’sDHA breads are available in grocery retailers where Sara Lee North American Fresh Bakery products are sold.
“We are pleased to see the launch of the first nationally distributed bread with life’sDHA from Sara Lee, one of the nation’s most trusted and recognized brands,” said Joe Buron, vice president of sales and marketing for Martek. “life’sDHA is now even more widely available to families who want to incorporate a trusted, vegetarian source of DHA into their diets for brain, eye and heart health benefits.”
“We understand the need to ensure proper nutrition through all stages of life especially in younger children,” said Tim Zimmer, vice president, Sara Lee North American Fresh Bakery. “Bread with life’sDHA is an excellent and simple way to provide moms with a great-tasting, nutritious option their little ones will love.”
DHA (docosahexaenoic acid) omega-3 is a long-chain omega-3 fatty acid that serves as a primary building block for the brain and the eyes and supports brain, eye and cardiovascular health throughout life. There is a large and growing body of scientific evidence demonstrating that people of all ages, from infants to aging adults, benefit from an adequate supply of DHA omega-3 in the diet. Scientific reviews highlight the importance of DHA omega-3 in proper brain and eye development and function. Yet despite its importance, Americans have among the lowest dietary intakes of DHA omega-3 in the world.
Fish are often incorrectly thought to be the only source of DHA omega-3. However, life'sDHA offers a trusted, vegetarian form of algal DHA that contains no oceanic pollutants and toxins. Fish are an abundant source of DHA because of the DHA-rich microalgae in their food chain; life'sDHA is derived from microalgae and produced in an FDA-inspected facility, from start to finish, using a sustainable source that does not deplete ocean resources. life'sDHA is found in numerous foods, beverages and supplements for people of all ages. It is also the only source of DHA used in U.S. infant formula and is available in more than 95 percent of the formulas on the U.S. market.
Martek Biosciences Corporation (NASDAQ: MATK) is a leader in the innovation and development of DHA omega-3 products that promote health and wellness through every stage of life. The company produces life'sDHA, a sustainable and vegetarian source of algal DHA omega-3, for use in foods, beverages, infant formula, and supplements, and life'sARA™ (arachidonic acid), an omega-6 fatty acid, for use in infant formula and growing-up milks. For more information on Martek Biosciences, visit http://www.martek.com/. For a complete list of life'sDHA or life’sARA products, visit http://www.lifesdha.com/.
Sections of this release contain forward-looking statements. These statements are based upon numerous assumptions which Martek cannot control and involve risks and uncertainties that could cause actual results to differ. These statements should be understood in light of the risk factors set forth in the company's filings with the Securities and Exchange Commission, including, but not limited to, the company's Form 10-K for the fiscal year ended October 31, 2009 and other filed reports on Form 10-K, Form 10-K/A, Form 10-Q and Form 8-K.
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