Henninger Media Services, Inc. and Operation Lifesaver Work to Save Lives

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Washington, DC area production company, Henninger Media Services, Inc., was chosen by the national railroad safety education organization, Operation Lifesaver, to create a series of PSAs on distracted driving. Henninger Media's full service capabilities enabled it to work with Operation Lifesaver from concept to completion. The television and radio spots were designed to discourage distracting behaviors while driving, with a particular emphasis on texting-while-driving.

The shoot posed a number of unique challenges, from controlling trains and temporarily closing roadways, to shooting outside in unusually cold weather. The hard work of our crew, the Operation Lifesaver staff, their contacts with the railways, and the town of Thurmont allowed the filming to come together without a hitch

Washington, DC area production company, Henninger Media Services, Inc., was chosen by the national railroad safety education organization, Operation Lifesaver, to create a series of PSAs on distracted driving. Henninger Media's full service capabilities enabled it to work with Operation Lifesaver from concept to completion. The television and radio spots were designed to discourage distracting behaviors while driving, with a particular emphasis on texting-while-driving.

Henninger Media wrote, shot and produced two 30 second spots to reach out to 16-34 year old drivers. In one spot two young men ignore safety, demonstrating high-tech toys while driving. The other spot features two young women texting and talking about dating while driving on a busy highway leading to a rail crossing. The spots were designed for both television and internet audiences. There were also two radio spots produced, including a Spanish language version. The campaign is currently airing, and can be seen and heard in key markets throughout the country.

The creative was shot in Thurmont, Maryland, and post production took place at Henninger Media in Arlington, Virginia. "The shoot posed a number of unique challenges, from controlling trains and temporarily closing roadways, to shooting outside in unusually cold weather. The hard work of our crew, the Operation Lifesaver staff, their contacts with the railways, and the town of Thurmont allowed the filming to come together without a hitch" says Henninger Production's Account Executive, Sue O'hora.

The campaign is part of a larger initiative by U.S. Transportation Secretary, Ray LaHood. "Distracted driving can lead to serious consequences at highway-rail grade crossings," says OLI President Helen M. Sramek. "Although these collisions may have other causes, text-messaging or other distractions may be contributing factors," Sramek continued.

Established in 1972, Operation Lifesaver's education and awareness program is dedicated to ending tragic collisions, fatalities and injuries at highway-rail grade crossings and on railroad rights-of-way.

About Henninger Media Services -
Headquarted in Arlington, Virginia, Henninger Media Services ("Henninger") was founded in 1983 by Robert L. Henninger. The company serves broadcast, corporate, association and government clients, providing a full range of electronic media, interactive and high-definition services. It provides original script-to-screen production, and specializes in video editing, compositing, color correction, film transfer, quality control, and duplication; as well as surround sound audio, motion graphics, graphic design, Blu-ray and DVD production. Additional information can be obtained by calling Robert Anderson at 703-243-3444.
Visit our website at: http://www.Henninger.com

About Operation Lifesaver -
Operation Lifesaver, Inc. is a national, non-profit safety education group whose goal is to eliminate deaths and injuries at railroad crossings and along railroad rights of way. Operation Lifesaver has programs in all 50 states and the District of Columbia, with trained and certified presenters who give free safety talks to community groups, schools, school bus drivers, truck drivers and community organizations to raise awareness of the need for caution around railroad tracks and trains. For more information, including driving safety tips and to request a free safety presentation in your community, visit http://www.oli.org.

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Robert Anderson
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