Our distinctive, passionate and energetic approach to Premier League commentaries has proved to have widespread appeal. We're now able to provide listeners and advertisers with the best Premier League action through our live commentaries as well as all the up-to-the-minute action from around the grounds.
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London (PRWEB) February 20, 2010
talkSPORT, the UK's only national commercial speech radio station, today announced that after winning an auction for broadcast rights organised by the Premier League, it has secured TWO of the seven live and exclusive commentary packages.
In a first for commercial radio, from August 2010 for three seasons, talkSPORT will be the ONLY national radio station where football fans will be able to hear live Barclays Premier League football commentary on games kicking-off Saturday - 5.30pm, and Sunday - early kick-off (usually 1.30pm)
In total, talkSPORT will exclusively commentate on 64 Barclays Premier League games a season.
This is not the first time talkSPORT has made broadcasting history when acquiring broadcast rights. Three years ago talkSPORT became the first national commercial radio station to broadcast live top-flight domestic football games since the BBC first aired live football commentary of Arsenal versus Sheffield United on January 22nd 1927.
Scott Taunton, talkSPORT, chief executive said: "This is a great day for talkSPORT and commercial radio in the UK. To have won the rights to broadcast live and exclusive Barclays Premier League football on both a Saturday and a Sunday, when no other national radio broadcaster - including the BBC - has commentary, puts the station at the very heart of Premier League football in the UK.
"Our distinctive, passionate and energetic approach to Premier League commentaries has proved to have widespread appeal. We're now able to provide listeners and advertisers with the best Premier League action through our live commentaries as well as all the up-to-the-minute action from around the grounds."
Richard Scudamore, chief executive of the Premier League said: "We are extremely pleased that we've been able to continue and develop our relationship with talkSPORT and that the station will now be home to not one, but two live and exclusive Barclays Premier League matches every weekend."
The station plans to reschedule its Saturday and Sunday programming with a pre-match build-up and post match phone-ins to further enhance its football coverage offering a unique commercial platform on the most important days of the footballing week.
This season the Saturday 5.30pm kick-off has seen some fierce encounters including Manchester United Vs Arsenal (2-1), Manchester City Vs Chelsea (2-1) and Everton Vs Arsenal (1-6), whilst the early game on Sunday has witnessed a modern-day classic in Manchester United Vs Manchester City (4-3), Liverpool Vs Manchester United (2-0) and Everton Vs Liverpool (0-2).
This double coup follows talkSPORT's acquisition of live broadcast rights for the 2010 World Cup and Champions League football involving Chelsea, Manchester United and Liverpool.