Carefully crafted press releases which combine newsworthy topics, great writing and well implemented SEO principles are a valuable tool in internet marketing.
(PRWEB) February 21, 2010
SEO Consult, leading Search Engine Optimisation agency and TopSEOs number 1 UK SEO agency for the last 15 consecutive months, bring the efficiency of well-executed Press Releases to the attention of potential clients.
SEO Consult maintain that an area commonly neglected for its Search Engine Optimisation copywriting potential is the Press Release; an SEO tool used for company announcements to keep clients and industry peers or other interested parties updated with recent business developments, such as new products and events.
SEO Consult believe that within a Press Release, broad subjects need to be delivered with a succinct approach to convey only the essence of a new development, rather than a digressive explanation that diverts from the main focus. SEO Consult promote that good quality writing is essential when it comes to press releases, as with any other Copywriting material, for poor grammar and spelling can only harm a business’s reputation.
SEO Consult believe that online Press Releases, or PRs offer a great deal of ‘link juice’ in that authoritative backlinks can be created for a website, and therefore increase the opportunity for the site to be recognised by particular keywords in the search engines. However, SEO Consult maintains that it is still imperative that keyword-stuffing is avoided and keywords are only applied when relevant to the purpose of the PR.
“Copywriting is an essential component for effective keyword optimisation and can be established in various ways,” Managing Director of SEO Consult, Matt Bullas commented. “A purposeful Press Release is another opportunity to put a company’s site on the map, both in terms of general online profile and in terms of adding benefit to any business’ search engine optimization efforts. Carefully crafted press releases which combine newsworthy topics, great writing and well implemented SEO principles are a valuable tool in internet marketing.”
For more information about SEO Consult’s Press Release advice or any of their other website optimisation services, visit http://www.seoconsult.co.uk.
About SEO Consult:
SEO Consult is the specialist SEO division of Click Consult. Established in 2003, Click Consult is a leading provider of Search Engine Marketing (SEM) solutions, including Pay Per Click (PPC) Campaigns, Content and Banner Advertising, Search Engine Optimisation, Affiliate Marketing, Shopping Feeds, Website Design and Development, E-Mail Marketing and Online PR. With over 40 Staff in Cheshire and London, Click Consult has over 200 PPC and SEO clients in every major industry. Click Consult is fully certified by Google AdWords, Microsoft adExcellence, the Internet Advertising Bureau, SEOCertification.org and TopSEOs.com.