Passenger’s Samantha Skey to Speak at OMMA Behavioral Conference

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Samantha Skey, Passenger’s chief marketing officer, will speak at the OMMA Behavioral Conference on Thursday, February 25, 2010 at the New York Marriott Marquis. Ms. Skey will moderate a panel titled, “Show Me the ROI: Make Behavioral Targeting Drive Sales and Revenue for Your Brands.”

Passenger, a social software and services company providing private online communities to drive insights, innovation and advocacy, announced today that Samantha Skey, Passenger’s chief marketing officer, will speak at the OMMA Behavioral Conference on Thursday, February 25, 2010 at the New York Marriott Marquis. Ms. Skey will moderate a panel titled, “Show Me the ROI: Make Behavioral Targeting Drive Sales and Revenue for Your Brands."

Details are as follows:

WHAT: Panel Discussion: “Show Me the ROI: Make Behavioral Targeting Drive Sales and Revenue for Your Brands”
WHEN: Thursday, February 25, 2010 at 12:15 p.m. ET
WHERE: New York Marriott Marquis: 1535 Broadway, New York City
WHO:     Moderator: Samantha Skey, Chief Marketing Officer, Passenger

Panelists:
Eugene Becker, SVP, Director of Analytics, MRM Worldwide
Christian Dietrich, Director, Tribal DDB
John Nardone, Chairman and CEO, [x+1]
Keary Phillips, Sr. Program Manager, Internet Marketing, Allstate Insurance Company
Mitch Spolan, VP, North American Field Sales, Yahoo! Inc.

Session Description:

Just as offline data companies are rushing into the online targeting game, online behavioral advertising is starting to prove itself out in offline behaviors. Behavioral targeting lets a marketer target just those consumers who are most likely to make real world buys. Major brands are now using custom behavioral targeting methodologies to find the attributes and behaviors that best correlate to purchase intent and then can be applied across on-site marketing, direct marketing efforts and enhanced retargeting. Ms. Skey will moderate a panel of brands and marketers to explore how behavioral methods are proving out in the one metric that matters most, point of sale.

About OMMA Behavioral
OMMA Behavioral is a one-day deep dive into the art and science of behavioral targeting online. This event will bring together the industry’s top experts to share strategies, tactics, and their thoughts on the future of behavioral targeting for marketers, agencies, and media companies. Website: http://www.mediapost.com/ommabehavioral

About Passenger
Passenger creates and manages private online brand communities that increase customer engagement, encourage consumer advocacy and harness community insight to drive better business decisions for some of the world’s leading companies. With its highly-trained services team and intuitive social networking, collaboration and analytics application, Passenger helps clients such as JC Penney, Chrysler, Coca-Cola and Fox directly connect with their customers. Founded in 2005 with offices in Los Angeles, Palo Alto and New York, the company is privately held and funded by Shelter Capital Partners, StarVest Partners and Steamboat Ventures. For more information, please visit http://www.thinkpassenger.com/.

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Fred Bateman

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