Passenger’s Samantha Skey to Speak at the Wharton Business Technology Conference 2010

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Samantha Skey, Passenger’s chief marketing officer, will speak at the Wharton Business Technology Conference at the Marriott Philadelphia Downtown. Ms. Skey will participate in a panel discussion entitled “Social Networking: Technology Meets Marketing Through Social Media.”

Passenger, a social software and services company providing private online communities to drive insights, innovation and advocacy, today announced that Samantha Skey, Passenger’s chief marketing officer, will speak at the Wharton Business Technology Conference at the Marriott Philadelphia Downtown. Ms. Skey will participate in a panel discussion entitled “Social Networking: Technology Meets Marketing Through Social Media."

Details are as follows:

WHAT: Panel Discussion: “Social Networking: Technology Meets Marketing Through Social Media”
WHEN: Friday, February 25, 2010 at 3:00 p.m. ET
WHERE: Marriott Philadelphia Downtown: 201 Market Street, Philadelphia
WHO: Panelists:
Matthew Egol - Partner, Booz & Co (Moderator)
Brandon Berger - VP, Digital Innovation, MDC Partners
MC Hammer - Music Artist & Entrepreneur
Bob Johnson - Vice President and Principal Analyst, Content Optimization Practice, IDG Connect
Chip Rodgers - VP & COO, SAP Community Network
Samantha Skey - Chief Marketing Officer, Passenger, Inc.

Session Description:

Many business people see the social media frontier as the next marketing gold rush. Companies have been effectively using social media to grow their businesses. The three major players in the social media marketing domain are the technology providers, the creators of social networks, and the companies using social networks to market their products and services. This social networking panel will address the following critical questions:

  •     How do companies leverage social media to interact with their consumers?
  •     What are the most effective social media marketing tools and strategies?
  •     How can companies create popular social media marketing campaigns and monetize from them too?

About the Wharton Business Technology Conference
With more than 25 panelists, moderators and keynote speakers, the Wharton Business Technology Conference 2010 is one of the largest MBA technology conferences and a major industry event in the Philadelphia area. Held annually since 1996, it is run by accomplished MBA students from The Wharton School, all of whom have particular interests and experiences in the Technology Industry.

About Passenger
Passenger creates and manages online brand communities for some of the world’s leading companies that increase customer engagement, encourage consumer advocacy and harness community insight to drive better business decisions. With its highly-trained services team and intuitive social networking, collaboration and analytics application, Passenger helps clients such as JC Penney, Chrysler, Coca-Cola and Fox directly connect with their customers. Founded in 2005 with offices in Los Angeles, Palo Alto and New York, the company is privately held and funded by Shelter Capital Partners, StarVest Partners and Steamboat Ventures. For more information, please visit http://www.thinkpassenger.com/.

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Fred Bateman

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