When I recognized that customers consistently responded positively to what we provide, I decided to create specific value packages based on the feedback we received from them.
Orlando, FL (PRWEB) February 20, 2010
While many Americans are cutting back on non-essential purchases and paring down material items, one sacred ritual remains firmly preserved: a vacation to Walt Disney World. A getaway to the world’s most beloved theme parks, long an oasis in the dreary, snow-ridden winter, is an affordable prospect in today’s sluggish economic climate, due to the keen eyes of an Orlando business owner who knows what his customers want and delivers it to them when they want it.
Patrick Pulliam is owner of The Official Ticket Center, which sells discounted Disney tickets, passes and upgrades to Walt Disney World, the Kennedy Space Center, Sea World and Universal Studios in Orlando. After back-to-school season began in September, he reviewed his most popular-selling ticket packages from the past year to gauge what customers responded to most.
In short order, he noticed a pattern. “Whenever we added a free day onto packages, we saw a 25% increase in sales for that particular ticket option,” Pulliam remarked. “As a consumer myself, I fully understand and appreciate added value. We all want greater value for our money. When I recognized that customers consistently responded positively to what we provide, I decided to create specific value packages based on the feedback we received from them.”
Pulliam put together almost a half dozen ticket packages loaded with extra days and other benefits, such as the popular “kids eat free” card at local participating restaurants.
Pulliam’s recession-proof ticket packages include the following theme parks:
- Animal Kingdom
- Magic Kingdom
- Sea World
- Universal Studios Orlando
- Walt Disney World
“For example, someone who purchases a 3 day base ticket to Walt Disney World will receive the fourth and fifth days free, and that price is valid for anyone ages 10 years old and up,” he said, adding that similar ticket discounts are available for children under 10.
Pulliam is also offering a special discount package on Universal Studios for customers who order online. “There are a number of benefits ordering online, and about 50% of our ticket sales are a result of online orders,” he said.
While many businesses have raised prices or cut back on customer service, Pulliam is a stark contrast, providing deeper discounts and continuing his focus on serving customers. “Consumers want to trust the companies they do business with,” he said. “It shouldn’t follow that because of tough times, businesses raise prices indiscriminately, forcing the consumer to haggle for the best price on products or services. We don’t ‘pass on’ costs to the customer like many businesses do. Our tickets contain no hidden fees, tax is included in the price, and people know exactly what they’re getting every step of the way.”
Pulliam is optimistic that once the economy recovers fully, his customers will continue to demonstrate their loyalty. “A positive customer experience isn’t just based on price. We measure it by the interactions with us, whether we have met their needs, and how easy we are to conduct business with.”
For more information or to order tickets, visit http://www.officialticketcenter.com or call 1-877-406-4836.