Secretary of Innovation Explores "Organic Innovation" with Craig Newmark, craigslist Founder

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Secretary of Innovation (SoI) ( announces an in-depth interview with Craig Newmark, craigslist founder. SoI is a new blog community for innovation and imaginative ideas. The conversation features a wide-ranging dialogue including Newmark's philosophy of helping people. The interview reveals Newmark's focus on what SoI describes as "organic innovation." SoI concludes the interview with their signature "Context Adviser." SoI is not an official government agency/cabinet post.

Secretary of Innovation (SoI) ( announces an in-depth interview with Craig Newmark, founder of SoI is a new blog community for innovation and imaginative ideas.

The interview highlights the distinctive craigslist culture, customer service, and Newmark's core focus: helping people. SoI described craigslist as a type of "organic innovation." SoI's signature "Context Adviser" offers a framework to explore how the craigslist business model is an innovation.

Claude DiDomenica, one of SoI's co-founders, is a longtime craigslist user. DiDomenica commented, "I was pickled tink [sic] at the opportunity to chat with Craig about craigslist's popularity. I am extremely grateful for craigslist -- on numerous occasions it has helped my family through some very rough spots."

craigslist remains a staple source for people to buy, sell, and trade personal goods and services. craigslist has approximately 20 billion page views per month and local sites in over 70 countries.

DiDomenica continued, "I could see a parallel between SoI and craigslist: we are both non-corporate cultures. I wanted to explore some ideas with Craig about this connection."

Despite its simple, low web-technology format, craigslist remains one of the busiest sites on the web. craigslist allows people to communicate, connect, and easily control their interactions. The site provides a sense of community for its users.

In addition to his role as founder, Newmark is also a customer service rep at craigslist. Traditional values drive the organization and Newmark believes that, "Customer service is public service." Newmark continued, "...treat people like you want to be treated."

In addition, co-founder Bessie DiDomenica explored the business side of craigslist. She said, "I was curious about craigslist's ability to manage the company's growing pains with a staff of around 30 people. I was surprised to learn that the business structure is simple, not complex."

SoI has the long-term goal of developing an independent television network. The SoI blog is part of a multi-phase plan to help the organization build a community. SoI compared their novel enterprise with the craigslist business model. Both organizations base their strengths on a community focus.

What makes craigslist an "organic innovation?" Their organization depends on its natural assets (people, informal processes). Rather than develop new technologies, formal business practices, or expanding departments (marketing, sales), craigslist relies in its internal DNA to create a community for users and build quality customer service.

About Secretary of Innovation

"In imagination & creativity we trust..."

Secretary of Innovation (SoI) ( is a blog community that invites new ideas relating to innovation in all its forms. SoI is the first phase of a multimedia business enterprise starting in 2010. SoI is not an official government agency nor a cabinet post. SoI is an online community for people to share information and find imaginative solutions for today's problems...

SoI's next phase will add podcasts, followed by streaming video. Subsequent phases will include news, documentary, and entertainment television production. Ultimately, the final product will be a pioneering, independent television network...

Bessie & Claude DiDomenica, Co-founders
Secretary of Innovation (SoI)
Tel. (339) 225-9284

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