Industry Analyst Takes Broad Role at ASA and What’s Next Boomer Business Summit

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Laurie M. Orlov, founder of Aging in Place Technology Watch, plays an expanded role at the 2010 What’s Next Boomer Business Summit to be held on March 18-20.

Laurie M. Orlov, founder of Aging in Place Technology Watch, expands her leadership role in the aging/health-related arena through moderation of multiple boot camp and panel sessions at the Boomer What’s Next Business Summit, part of the ASA/NCOA Aging in America Conference in Chicago.

Laurie M. Orlov, Principal Analyst of Aging in Place Technology Watch, is an expert in the drivers and trends that propel the market for technology to help boomers and seniors live and thrive as long as they want in their home of choice. She will moderate a bootcamp on March 18th that focuses on ‘Discovering How to Market Products Direct to Consumers in Healthcare” – including entrepreneurs Bud Myers of firstSTREET and Andrew Kluger, of Early Bird Alert, as well as Steve French from the Natural Marketing Institute. In addition, she will moderate sessions on Chronic Disease Management and Health and Caregiving during the What’s Next Conference on March 19th. Also on March 19th, Laurie will engage in audience Q&A during an Ask the Analyst session about trends in the tech industry. She will frame the structure of the market, identify examples of emerging technologies within it, and discuss the shape the market will take between now and 2020, when the market for will surpass $20 billion.

"The world of technology-enabled caregiving and health monitoring and management are attracting innovative entrepreneurs," said Orlov. "The ability for older people to maintain independence, stay connected to their families, and monitor their health represents an emerging market opportunity."

Mary Furlong, Founder of SeniorNet and author of "Turning Silver into Gold", noted: "We're so excited to have Laurie, who is one of the thought leaders in this space, featured so broadly at What’s Next. She can help both venture capitalists and start-ups place their efforts within the broader market context."

Headquartered in Port St. Lucie, Florida, Aging in Place Technology Watch provides thought leadership, analysis and guidance about technologies and related services that enable boomers and seniors to remain longer in their home of choice. In addition to her technology background and years as a technology industry analyst, founder Laurie M. Orlov is a certified geriatric care manager in Florida.

Orlov spent more than 30 years in the technology industry, including 24 years in IT and nine years as a leading industry analyst at Forrester Research. While there, she was often the first in the industry to identify technology trends and management strategies which have survived the test of time. She has spoken regularly and delivered keynote speeches at forums, industry consortia, conferences, and symposia. In 1996, Laurie was named to McGraw-Hill/Open Computing's list of the top 100 women in computing and most recently served as a judge in the CIO 100 competition. In addition Laurie is now a featured columnist on SilverPlanet,, and SmartSilvers, Laurie regularly consults on strategies about technology and aging.


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