Mon Monogram: A New Personalization Service on http://www.louisvuitton.com

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Louis Vuitton launches Mon Monogram on http://www.louisvuitton.com.

We are delighted to announce the launch of Mon Monogram on www.louisvuitton.com. For more than 150 years, this company has united tradition and innovation, and there is no better example than this initiative, which brings one of Louis Vuitton's historic services – personalization – into the digital era. It is another great reason to explore www.louisvuitton.com.

A pioneer of luxury in cyberspace, present on the worldwide web since 1995, Louis Vuitton is innovating once again with the launch of its Mon Monogram personalization service on http://www.louisvuitton.com. This new initiative – which makes it possible to create and order on-line a unique Monogram canvas bag customized with initials and colored stripes – further enhances the already extensive offer of services available on the website, which is conceived as an elegant journey through the world of Louis Vuitton.

Until now available only in a limited number of flagship stores worldwide, Mon Monogram will go on-line from 26th January 2010 as part of the brand new PERSONALIZATION section of http://www.louisvuitton.com, which also provides details of Louis Vuitton's traditional customization services, including special orders, hot-stamping and painting.

Visitors to the website will be able to click on their choice of up to three initials and vertical or diagonal stripes in a palette of 17 different colors, then simulate how the design they have created – a virtual one-off, given that there are more than 200 million possible combinations – will look on their selected bag, be it the cult Speedy handbag, the historic Keepall travel bag, or the Pégase 55 wheeled cabin case. Beyond the sheer enjoyment of trying out new ideas at a click, the easy-to-use Mon Monogram configurator allows users to save their settings in order to think about their choices for a while or consult a friend by email. It also saves time should they later decide to order their design from a Louis Vuitton store.

Once they are satisfied with the Mon Monogram bag they have created, two options are available: they can order it on-line in countries with an E-SHOPPING facility on their website (France, Italy, Germany, the UK, the US and Japan), or print out the simulation and take it to a Louis Vuitton store offering the Mon Monogram service, details of which are provided by a convenient store locator. Orders are delivered within eight weeks.

Mon Monogram is the latest way in which Louis Vuitton continues to enrich the experience of visiting http://www.louisvuitton.com, which – as an additional service beyond the retail network – enables people who are not within easy reach of a store, prefer to shop out of hours, or simply wish to discover more about Louis Vuitton, to access a vast array of information and services at their leisure. While the COLLECTIONS section of the website offers comprehensive details and visuals of all Louis Vuitton product collections, offering the same range of products to all our customers all over the world, THE WORLD OF LOUIS VUITTON is a fascinating source of insights, not only into the company's 150-year heritage and savoir-faire, but also into everything that puts it at the cutting edge of luxury today – fashion shows, advertising campaigns, high-profile events and cultural initiatives.

Pietro Beccari, Louis Vuitton Senior Vice-President comments: "We are delighted to announce the launch of Mon Monogram on http://www.louisvuitton.com. For more than 150 years, this company has united tradition and innovation, and there is no better example than this initiative, which brings one of Louis Vuitton's historic services – personalization – into the digital era. It is another great reason to explore http://www.louisvuitton.com."

About Louis Vuitton

The world leader in luxury, Louis Vuitton has been synonymous with the art of stylish travel since 1854. . Since 1987, it has been part of LVMH Moet Hennessy Louis Vuitton, the world's largest and most prestigious luxury goods group. Since 1997, with the arrival of the designer Marc Jacobs, it has extended its expertise to women's and men's ready-to-wear, shoes, watches and jewelry, combining traditional craftsmanship with flair and innovation to create a complete lifestyle experience. Louis Vuitton has an exclusive network of 446 wholly owned stores in 62 countries around the world.

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Lesley Thompson
Louis Vuitton
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