(PRWeb UK) February 21, 2010
UK Lettings Business Professional and ARLA senior representative, Sally Lawson http://www.SallyLawson.co.uk based in the West Midlands, was approached by Your Property Network Magazine (YPN) http://www.yourpropertynetwork.co.uk to answer some probing and penetrating questions from their Chief Editor, Anthony Lyons, on what steps their active property investors could make and take to improve their portfolio management and turn their property investments into letting cash cows.
Sally, both a successful businesswomen and a property lettings expert, who in 1990 set-up, built, and today still runs one of the most successful independent lettings agencies in the West Midlands http://www.lawsonslet.com, decided to join the YPN panel of resident guest writers, after being invited to feature as their professional lettings and portfolio management specialist.
Anthony said: “I came across Sally Lawson’s professional profile in mid November 2009 and, having met her a month or so later, it was clear she was an extremely accomplished and knowledgeable property lettings specialist. In fact, although she’d been quietly beavering away under the radar for the past 20 years, she’s made a major impact on the property portfolio management of 1,000s of active investor landlords, and yet outside of her immediate sphere of influence, no-one has really heard of her... until now!”
Anthony continued: “Having invited Sally Lawson along to the YPN offices in Bath for discussions, I was delighted when she agreed to share her knowledge, experience, and expertise for the benefit of our Your Property Network magazine readers http://www.yourpropertynetwork.co.uk.
Anthony then quickly got to work and decided to feature Sally in their February 2010 edition, having heavily featured Channel 4’s Sarah Beeny in the January 2010 edition, committing to write a double page editorial spread around a series of pressing questions that YPN’s active investor landlords might be asking themselves.
He first wanted to uncover Sally’s views on the frustrations felt by many landlords working with managed letting agents and why she thought that was the case. Next he wanted to know, especially as Sally is an accredited ARLA agent, ARLA media spokesperson, and ARLA Members’ Advisory Forum Representative, what advice she would give property investors regards avoiding those agents that over promise. Then he explored the big question about the common mistakes landlords make.
Here, Sally talked about such things as not having a contingency fund, investors over expansion and over gearing, and particularly the point about them not treating their portfolio like a business, with the most intriguing and paradoxical point being why many investors do not view themselves as Landlords.
Sally’s editorial also came with testimonial support and backing from three of the best names in the world of property investment, namely, Simon Zutshi of property investors network (pin) http://www.propertyinvestorsnetwork.co.uk, Glenn Armstrong of G & A Properties http://www.glennarmstrong.com , and John Davies of Hedge Property Investment http://www.hedge-propertyinvestment.com all whom have more recently worked with Sally and highly recommend her.
Sally said: “I was delighted to be invited to participate in the great lettings debate, with Anthony and the Your Property Network Magazine readers, because I found the more background research I did in the property field, the more I came across too many investor landlords frustrated with the growing demands of managing their property portfolio. They’re so stressed out with problem tenants and worn down with relentless fire fighting, which culminate in a strong sense of overwhelm and even helplessness. This means only one thing. Their property portfolio is undoubtedly managing and controlling them. You know, losing control of the day-to-day operational activities of your portfolio management can be time consuming, expensive, and does, inevitably, become every landlord’s worst nightmare.”
Sally continued: “With the advent of the 2008 property crash, I was dismayed at the large number of ‘so-called’ property gurus & authors going around purporting to preach the property gospel, but didn’t have the well rounded experience required to fully appreciate the unintended secondary consequences of the downside of property investing. The trust, integrity, and honesty I show my clients can never be undermined at any price, and the depth of character I show my landlord clients, once lost, can never be replaced, not for all the money in the world.”
Sally, who recently set up the Lawsons Lettings Academy http://www.lawsonslettingsacademy.co.uk has set the stern goal to ‘safely and securely’ enable many more landlords to confidently control and manage the process of becoming accomplished property millionaires, who are then able to enjoy their accumulated wealth.
Anthony said: “Somehow, I have the feeling the Investor Landlord industry is going to be a much better place for having someone like Sally sharing her expert knowledge, so I was eager to make sure YPN would be part of revealing and launching Sally’s professional profile on to the active investor landlord fraternity, right across the UK.” http://www.SallyLawson.co.uk
YPN said: “Working with Sally is a real scoop for our magazine as it’s our goal to consistently uncover and bring our readers the best-in-breed professionals, and we’re sure our readers are not going to be disappointed with the discovery we’ve made in Sally Lawson. We have decided to undertake two more double page editorial spreads in order to tap more of Sally’s lettings expertise, and we can’t wait to hear what she has to say in the coming months for YPN.
You can read Sally’s full editorial in the February 2010 edition of Your Property Network Magazine which you can get by visiting http://www.on2url.com/app/adtrack.asp?MerchantID=132486&AdID=479876 and fill in your details to subscribe to the magazine for just £3.90 per month. However, for a limited time only, new YPN readers can get their first two copies on a free trial.
Additionally, Sally has a Special Report called “The Housing Act Made Simple” which you can download for free by visiting http://www.HousingAct.org
# # #