Insurer Link4, Part of the RSA Group, Improves Customer Retention and Profitability with Earnix Pricing and Customer Value Optimisation Solution

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Earnix Optimizer Also Helps Link4 Streamline Pricing Processes and Expedite Time to Market of New Prices

Link4, the leading direct insurance company in Poland and a subsidiary of the RSA Insurance Group, one of the world’s leading multinational insurance groups and an FTSE 100 company, has selected Earnix Optimizer following a successful pilot at the company’s auto insurance lines.

Used by leading financial services companies worldwide, Earnix Optimizer is an integrated software platform that empowers insurers and banks to maximise the value of customer relationships by utilising predictive analytics and delivering the power of optimisation to multiple points of customer interaction.

Earnix Optimizer enables Link4 to better utilise its existing data to analyze and understand customer behaviour. Using this information, Link4 can optimise prices and provide greater value to both existing and new customers. As a result, the company is able to improve customer retention rates and profitability.

By standardising and streamlining the pricing process, Earnix Optimizer also enables Link4 to operate more efficiently and accelerate the introduction of new prices in response to changing market conditions.

“It is a great opportunity for Link 4 to generate value from excellent customer analytics” said Agnieszka WroDska, Chief Actuary at Link4. “Our use of Earnix Optimizer allows us to continue delivering innovative, quality products at the right price points to our customers. Within a short period after starting the pilot across our direct auto insurance lines, we were able to see an impressive change to our bottom line, which we expect moving forward as well.”

“We are excited to work with Link4. They are an innovator in the insurance market and were the first to offer auto insurance exclusively by internet and phone in Poland,” said David Schapiro, CEO of Earnix. “The selection of Earnix Optimizer followed a demanding evaluation conducted by Link4, which is a testament to the robustness of the Earnix product and the expertise of our team.”

To learn more about Earnix Optimizer for Insurance visit

About Link4

Link4 is the leader of the direct insurance market in Poland. Based in Warsaw, Link4 launched its operations in January 2003, as the first company to sell motor insurance exclusively via phone and Internet. It offers motor, housing and tourist insurance to individual customers. In mid-2007, Link4’s parent company, Intouch Insurance Group BV, formed a joint venture with RSA Insurance Group, followed by RSA’s full acquisition of the Group in 2009. For more about Link4 please visit

About RSA Insurance Group

With an almost 300 year heritage, RSA Insurance Group is one of the world’s leading multinational quoted insurance groups. It has the capability to write business in over 130 countries and with major operations in the UK, Scandinavia, Canada, Ireland, Asia and the Middle East and Latin America. Focusing on general insurance, it has around 22,000 employees and, in 2007, its net written premiums were £5.8bn. For more about RSA Insurance Group please visit

About Earnix

Earnix is a leading provider of customer value and pricing optimisation software solutions for insurers and banks. Earnix solutions are used by leading financial services companies worldwide to optimise customer relationships and drive significant improvements in profitability. The company is led by a team of seasoned professionals with significant financial services background combined with expertise in optimisation technology and enterprise software development. Earnix is privately held and funded by prominent venture capital firms. For more about Earnix please visit

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Barak Melnik
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