Acclaimed 'No Blood For Panties' Third Episode Receives Widespread Attention and Transforms Consumers into Activists

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Boycott Sri Lanka today announced the release of the third part in its video series, No Blood For Panties. This video series is part of a boycott campaign facilitated by new media to educate consumers about the state-sponsored violence against Sri Lanka's Tamil population. This series is unique in its use of sexuality to illustrate that consumerism supporting corrupt actions, such as the genocide of Tamils, is anything but sexy.

Boycott Sri Lanka today announced the release of the third part in its video series, No Blood For Panties. This video series is part of a boycott campaign facilitated by new media to educate consumers about the state-sponsored violence against Sri Lanka's Tamil population. This series is unique in its use of sexuality to illustrate that consumerism supporting corrupt actions, such as the genocide of Tamils, is anything but sexy.

"This episode is the perfect ending: Victoria finally realizes the impact of her consumerism on Sri Lankan Tamils and begins boycotting underwear manufactured there," says Boycott Sri Lanka representative Dr. Ellyn Shander. "We hope that our viewers are moved by this message: while our actions have repercussions, a simple change in habit can bring relief to Sri Lanka's suffering Tamils. This series beautifully conveys that while many of us are initially Victorias--uninformed but potentially concerned--all of us can educate ourselves and transform into knowledgeable consumers like Victoria does in the videos."

According to Michael O'Rourke, who directed the series, "Boycott Sri Lanka's ultimate goal is to inform consumers about the Sri Lankan governments' habitual disenfranchisement of Tamils. No Blood For Panties achieves this goal through an engaging storyline and the dynamic character of Victoria. At first uninformed about Sri Lanka and uninterested in the human rights violations occurring on the island, Victoria learns more about the situation when she discovers how important the issue is to her boyfriend, Reggie". The couple's relationship is greatly strained when Reggie sees 'Made in Sri Lanka' on Victoria's underwear. Victoria doesn't understand why her underwear label is so important to Reggie and begins learning about Sri Lanka to save her relationship. The video series concludes when Victoria herself becomes a consumer of conscience. She informs other women about the consequences of their consumerism and encourages them to join her, check the label, and boycott cloths made Sri Lanka.

The No Blood For Panties viral videos have attracted wider viewership due to its unconventional approach to activism. Boycott Sri Lanka is excited to see these viewers become activists and educate their friends and fellow consumers about the atrocities in Sri Lanka.

About Boycott Sri Lanka & About Sri Lanka

Boycott Sri Lanka is a human rights group composed of American citizens and international members concerned about the crisis in Sri Lanka. It was formed in 2009 after a group of students volunteered in Sri Lanka and were exposed firsthand to the stories of suffering there. Sri Lanka has experienced a brutal ethnic conflict between the Sinhalese-dominated government and the Tamil population, who have been discriminated against since Sri Lanka's independence. Over 125,000 lives have been lost in the conflict, of which the overwhelming majority is Tamil. For more information and to view the video series, visit http://www.boycottsrilanka.com.

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