Monitoring Social Media Bootcamp -- The Ultimate Social Media Monitoring Training Event -- London, 31st March 2010

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Monitoring Social Media Bootcamp, taking place in London on 31st March 2010, is an unique training event for companies and organisations seeking to monitor social media and measure the effects of their interactions. Through a series of practical workshops, hosted by some of the world’s leading social media monitoring experts, attendees will learn how to use the latest technologies and techniques to maximise their returns from social media and minimise the risks to their brand and reputation.

Sponsored by two of Europe’s leading social media monitoring companies, Meltwater Buzz and Synthesio, the Bootcamp includes workshops on:

  • Getting Started with Social Media Monitoring
  • How to Choose The Right Social Media Monitoring Tool
  • How to Build Your Own Social Media Monitoring Service
  • How to Monitor Sentiment and Benefit from The Insight this Provides
  • How to Identify influencers and Build Valuable Relationships with them
  • How to Measure the Success of your Social Media Marketing Campaigns

The workshops will be hosted by a stellar line-up of analytics and social media experts, including Marshall Sponder, an Emeritus Director of Social Media at the Web Analytics Association; Nathan Gilliatt, author of The Guide to Social Media Analysis; Philip Sheldrake, whose “Social Web Analytics E-book” has been downloaded over 35,000 times; and Katy Howell, Managing Director of PR firm Immediate Future and whose clients include Sony Europe, BT, Diageo and the BBC.

Luke Brynley-Jones, CEO of Our Social Times, said today: “The Bootcamp is an essential event for anyone who’s serious about monitoring and measuring social media. You can either spend months trying out monitoring solutions and learning by trial and error, or you can attend this course and learn it all in a day.”

Mike Anderson, Managing Director of Meltwater Buzz, said: “It’s with great pleasure that Meltwater Buzz teams up with Our Social Times as the lead sponsor of Monitoring Social Media Bootcamp 2010. Events like this should be embraced as more than just a chance to put a face to the name, but to share ideas with some of the leading lights in the industry as well as social media newcomers alike.”

Loic Moisand, Co-founder of Synthesio, said: “Synthesio is thrilled to be a part of the Monitoring Bootcamp. As marketers explore new ways to connect with consumers via social media, they need to be able to measure their performance; consumer conversations have become the new benchmark for brands.”

Tickets for the Bootcamp are available online now at http://www.monitoring-bootcamp.com.

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