We tackle much of the work that the accountant is uninterested in, such as appointment setting for new clients, producing marketing materials, online marketing, everything that is needed to start and run an accounting practice.
Mullica Hill, NJ (PRWEB) February 24, 2010
In today's troubled times it is harder than ever to find work. There are more than 120,000 accountants in the United States. What most of those 120,000 accountants have in common is that they became accountants so that they wouldn't have to “sell anything”. Accounting is a complex practice suited for thinkers who excel with numbers, a traditionally low risk sector where work-flow can be steady. But times are changing. The new economy is one that is nebulous and constantly changing, work is more frequently outsourced, accountants move from job to job, and consumers make their hiring decisions based on what they read on the internet, rather than through word of mouth. In this new economy accountants have to win their own work. Frequently, accountants, who have no background in marketing, are finding this to be a challenge.
New Clients Inc, teaches accountant's how to market their business. The company has announced plans to host a seminar in Philadelphia, P.A in May of 2010 designed to foster improved understanding in the community about how accountants can build their businesses. The seminar will be open to the general public, industry partners, and anyone who wants to find out more about marketing accounting services. The topics covered in the conference will be extremely diverse and will include such topics as how to effectively market on the internet, identifying new clients, the types of services to offer, email marketing, appointment setting, hiring and training, lead source development, successful communication and presentation skills, closing the deal, fee setting, goal setting sessions, internal processing procedures, how to avoid costly mistakes, ways to obtain additional billing from clients, software and technology, and other important topics.
Bruce Clark, founder and director of New Clients Inc., a group that represents accountants across America, indicates that for those who learn the art of marketing, becoming an accountant can be a very financially rewarding experience.
“We've helped so many people move from ground zero to healthy operations. We tackle much of the work that the accountant is uninterested in, such as appointment setting for new clients, producing marketing materials, online marketing, everything that is needed to start and run an accounting practice. It's all fundamental business building,” said Clark. “There is also a lot of knowledge transfer that takes place.”
New Clients Inc. was founded in 1991 as a joint venture between father Al Clark and son Bruce Clark; both had been running similar businesses before. Bruce has spoken before various accounting organizations and is considered by many to be the foremost authority on marketing accounting services in the United States. He is routinely featured in well-known accounting publications such as Special Report, Practical Accountant, Accounting Today, Accounting Technology and Thompson Reuters newsletter. Many of New Client's programs were actually developed in the 60's and 70's by the innovative Al Clark at his accounting firm. The techniques have been since refined, updated, and modernized by his son.
The three day seminar will teach accountants how to successfully acquire new clients. Something they weren't taught in accounting school. It is not uncommon for attendees of past seminars to write New Clients Inc. with comments such as "best move I ever made" and "you resurrected my business". One accountant, Arun Sareen from Fairfax, Virginia obtained over $3.3 million in annual billings by utilizing New Clients techniques.
“Our seminars have helped over 3500 accountants achieve spectacular success in client acquisition. We guarantee that those who attend will see an increase of $50,000 in their business if they follow our advice,” said Mr. Clark.
For those accountants who don't want to market on their own NCI has a unique approach. They do it for them. NCI hires and trains skilled marketers to sell for the accountant. The marketers, usually one per accountant, works full time implementing NCI's marketing and sales techniques. The marketing person plays a vital role in building the business as a whole. In addition to selling they perform important tasks such as visiting clients to pick up accounting records and monthly fees. They manage the client relationships while the accountant manages the work. All along the way NCI hires and trains the personnel so that they are skilled in facilitating and closing deals. Anyone who signs up for NCI's Client Acquisition Program is guaranteed to grow their business by $300,000 in two years time.
If an accountant has little or no experience in operating an accounting practice and needs even more help. NCI will do it all. They setup a back end operation for the accountant and handle all of the elements of operation. They hire and educate manpower to help the accountant run the firm and provide shared services to their accountants. It includes elements normally found in the development of franchise operations, but without the drawback of ongoing royalties. Like the client Acquisition Program the Client Processing and Acquisition program guarantees business growth of $300,000 in two years time.
For more information on how you can attend this seminar please call 1-888-New Clients (639-2543) or visit http://www.newclientsinc.com.