ChannelAdvisor Primes Online Auto Parts Retailers to Maximize ROI on eBay Upgrades

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ChannelAdvisor leads the industry as the first to announce support for latest eBay changes.

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“Whereas before sellers had to list each auto part multiple ways to account for the many ways that buyers search, now an item can be listed a single time and associated with all of the different applications (vehicle information),” said Scot Wingo, CEO.

Research Triangle Park, NC – February 22, 2010 – ChannelAdvisor, a solution provider that enables online retailers to improve efficiency and increase revenue, today announced support for key new eBay offerings being rolled out in March 2010, namely eBay Motors fitment for automotive parts and accessories. This new update will make it easier and faster than ever for shoppers to buy auto parts and online retailers to list and sell auto parts.

“Whereas before sellers had to list each auto part multiple ways to account for the many ways that buyers search, now an item can be listed a single time and associated with all of the different applications (vehicle information),” said Scot Wingo, ChannelAdvisor CEO. “This consolidation of listings can easily save a seller 75 percent or more on listing fees, while also helping them sell more since buyers can find the items more easily.”

Prior to this update, ChannelAdvisor’s auto customers have enjoyed a steady increase in sales over the past quarter, increasing nearly 16 percent in December alone. ChannelAdvisor expects sales for customers to flourish this year with its support of the eBay update. By fully automating these listings, ChannelAdvisor is helping auto parts retailers connect the dots and take complete advantage of these new updates.

“With eBay’s new capabilities paired with ChannelAdvisor’s solution, it will take us a fraction of the time and cost to list our products on eBay,” said Daniel Tole, e-commerce manager for Tom's Foreign Auto Parts. “We'll have our products ready to take full advantage of higher search rankings and an improved buyer experience.”

The launch is currently limited to the U.S. and will initially only include the following categories:

  •     Air Intake & Fuel Delivery
  •     Exterior
  •     Lamps & Accessories
  •     Lighting
  •     Tires
  •     Wheels

For full details on ChannelAdvisor’s new product enhancement, please visit http://ssc.channeladvisor.com/news/2010-february-release-notes. Current ChannelAdvisor customers can also tune in to a webinar being hosted by Wingo on February 24, 2010 at 2:00 p.m. ET to discuss these changes and how to make sure your company is poised to immediately take advantage. Register for the webinar at http://www.channeladvisor.com/webinars.

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